Industries / Financial advisors
How to sell to financial advisors by cold email
Updated November 6, 2026. Reply data read October 9, 2026; list counted September 3, 2026.
To sell to financial advisors by cold email, email the planner or firm owner on their own domain with one clear reason to talk. Across financial services, which is wider than advisors, 151 of 37,366 contacts replied with interest (0.40%) in our data, and 16 booked a meeting, against 0.29% across all campaigns.
This page is for companies that sell software, data, research or outsourced services to financial advisors. The numbers come from 336,257 contacts who got a first cold email from one of 20 Sales.co campaigns between March 6 and August 31, 2026, with replies read on October 9, 2026.
Quick picks: what are you doing?
| If you need | Pick | Price |
|---|---|---|
| Every contact we hold in this market, once | The financial advisors list | $295 one time |
| Someone to write, send and answer replies | Sales.co service | $2,000 a month for up to 10,000 emails |
| The same service plus cold calls | Cold calls add-on | +$1,500 a month |
| A check on the list before you send | Free email list cleaner | Free |
What happened when financial services contacts got cold email
| Who got the email | Contacts | Replied in person | Positive replies | Booked meetings |
|---|---|---|---|---|
| Financial services | 37,366 | 325 (0.87%) | 151 (0.40%) | 16 (0.043%) |
| All 20 campaigns | 336,257 | 2,830 (0.84%) | 975 (0.29%) | 143 (0.043%) |
The row covers all financial services contacts, so a send to advisors alone may land higher or lower. The numbers also lean on one campaign. It produced 103 of the 151 positive replies from 16,402 contacts (0.63%). The other campaigns together got 48 from 20,964 (0.23%). We cannot tell from this data whether the offer, the copy or the list explains the gap.
How many financial advisors you can reach
The Census counted 23,359 investment advice businesses with paid staff in 2023 (Investment advice, NAICS 523930). Our list holds 21,133 contacts in 48 states, counted September 3, 2026. The two do not line up one to one: one-person practices with no paid staff fall outside the Census count.
| State | Contacts on our list | Census: investment advice businesses |
|---|---|---|
| California | 3,286 | 3,029 |
| Texas | 2,025 | 1,764 |
| Florida | 1,588 | 1,950 |
| New York | 1,102 | 1,518 |
Who is on the list
95.7% of the addresses sit on the business's own domain and only 4.3% on free mail, the lowest free-mail share of the four lists here that report one. 57.2% of records are tagged financial planner. New York (502 contacts), Houston (355), Chicago (302) and Atlanta (292) are the largest cities, which suits a seller who wants to meet advisors in person at a local office.
How to run it, step by step
- Cut the file to the records tagged financial planner or financial advisor, and set aside the broader financial service tags.
- Write one offer for one job in the practice: client reporting, compliance review, prospecting or rollover paperwork. Pick the job your product does.
- Send three emails from a domain that is separate from your main one, with a plain question at the end of the first.
- Answer positive replies the same day, and book the call while the thread is warm. In these campaigns about 1 positive reply in 9 ended in a booked meeting.
A worked example, with the numbers
This applies the positive reply rate above to the whole list and to one month of the $2,000 plan, with a 95% range around 151 positive replies from 37,366 contacts. It assumes the list behaves like the financial services contacts in our campaigns, and three emails to each contact. One campaign produced 103 of those 151 replies, so the real range is wider than the table shows.
| Buy the list, send it yourself | Sales.co runs it | |
|---|---|---|
| You pay | $295 one time, plus your own sending tool, mailboxes and time | $2,000 a month, month-to-month, no setup fee |
| Contacts reached | 21,133, the whole file | About 3,333 a month (10,000 emails at 3 per contact) |
| Positive replies, likely range | 73 to 100 | 11 to 16 a month |
| Cost per positive reply, before sending costs and your time | $2.95 to $4.05 | $130 to $170 |
Sources
- Reply data: Sales.co campaign records, 20 campaigns, 336,257 contacts, first emails March 6 to August 31, 2026, replies read October 9, 2026.
- List counts: Sales.co financial advisors list, counted September 3, 2026.
- Business counts: US Census Bureau, 2023 County Business Patterns, read October 30, 2026.
- Prices: sales.co/pricing and sales.co/email-lists, read November 6, 2026.
More on selling by industry
Lead generation companies for financial advisors · Cold email agency for fintech · Best B2B email list providers compared · How to sell to law firms · How to sell to doctors · How to sell to contractors · How to sell to insurance agents
FAQ
Where can I get a financial advisor contact list?
Sales.co sells a list of 21,133 financial advisor and planner contacts in 48 states for $295 one time, as a CSV with emails, phones and websites, counted September 3, 2026. A free 25-row sample is on the list page.
How many investment advice businesses are in the US?
23,359 with paid staff, per the Census Bureau's 2023 County Business Patterns (NAICS 523930). California has 3,029, Florida 1,950, Texas 1,764 and New York 1,518.
What reply rate should I expect from financial advisors?
Plan on about 4 positive replies per 1,000 contacts in financial services (0.40%), from 37,366 contacts in our data. Without the strongest campaign the rate falls to 0.23%.
How much does it cost to reach financial advisors by email?
The list costs $295, about 1.4 cents a contact. If you would like it run for you, Sales.co starts at $2,000 a month for up to 10,000 emails, month-to-month.