Cold Email Reply Rates by Year, 2010 to 2026
Average reply rates fell from 22% to 2% over 17 years, with the steepest drop in 2024. Full series, Gmail vs. Outlook split, and CSVs.
Read the study →Cold Email Statistics (2026)
60+ data points from 2M+ emails: reply rates by industry, seniority, company size, tone, length and CTA type.
Read the study →Cold Email Response Rates
What 1,288,605 emails returned: 2.66% average reply rate, and how much of that is automated rather than human.
Read the study →The Cold Email Reality Check
Across 1.5M+ emails, 69% of replies came from the first message. What that means for follow-up sequences.
Read the study →Should You Cold Email the CEO?
Reply rates by seniority across 1 million emails, and the company sizes where C-level targeting works.
Read the study →The Holiday Email Hangover
660,000+ emails on and around holidays: how far engagement drops, and when to resume sending.
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