Personalization no longer matters for cold email
An AI-written first line got a 0.53% human reply rate and a plain template got 1.00%, across 1,279,153 contacts. Same-month and per-client checks, with CSVs.
Read the study →Cold email is dying and there is nothing you can do about it
Human reply rate per contact fell from 2.36% in April 2025 to 0.45% in September 2026. Monthly series, per-client check, and CSVs.
Read the study →Email Deliverability 2026 Statistics (Updated September)
64 statistics on inbox placement, Gmail, Yahoo and Outlook sender rules, DMARC adoption and bounce rates, each linked to its source.
Read the statistics →AI in Sales 2026 Statistics (Updated September)
68 statistics on AI adoption, time saved, AI SDRs, buyer reactions and forecasts, each linked to its source.
Read the statistics →B2B Sales 2026 Statistics (Updated September)
64 statistics on buyers, selling time, prospecting, win rates, quota and SDR benchmarks, each linked to its source.
Read the statistics →Personalisation no longer matters for cold email
AI-written first lines for 360,004 people got 0.53% replies. A plain template got 1.00%.
Read the study →Cold Email Reply Rates by Year, 2010 to 2026
Average reply rates fell from 22% to 2% over 17 years, with the steepest drop in 2024. Full series, Gmail vs. Outlook split, and CSVs.
Read the study →Cold Email Statistics (2026)
60+ data points from 2M+ emails: reply rates by industry, seniority, company size, tone, length and CTA type.
Read the study →Cold Email Response Rates
What 1,288,605 emails returned: 2.66% average reply rate, and how much of that is automated rather than human.
Read the study →The Cold Email Reality Check
Across 1.5M+ emails, 69% of replies came from the first message. What that means for follow-up sequences.
Read the study →Should You Cold Email the CEO?
Reply rates by seniority across 1 million emails, and the company sizes where C-level targeting works.
Read the study →The Holiday Email Hangover
660,000+ emails on and around holidays: how far engagement drops, and when to resume sending.
Read the study →