Cold email isn't getting more popular. Selling cold email is.
Practitioner cold email posts on r/sales: flat since 2022. Sellers: 17% of the conversation in 2024, 50.0% in 2026. 5,166 titles classified, with CSV.
Read the study →Personalization no longer matters for cold email
An AI-written first line got a 0.53% human reply rate and a plain template got 1.00%, across 1,279,153 contacts. Same-month and per-client checks, with CSVs.
Read the study →Cold email is dying and there is nothing you can do about it
Human reply rate per contact fell from 2.36% in April 2025 to 0.45% in September 2026. Monthly series, per-client check, and CSVs.
Read the study →Email Deliverability 2026 Statistics (Updated September)
64 statistics on inbox placement, Gmail, Yahoo and Outlook sender rules, DMARC adoption and bounce rates, each linked to its source.
Read the statistics →AI in Sales 2026 Statistics (Updated September)
68 statistics on AI adoption, time saved, AI SDRs, buyer reactions and forecasts, each linked to its source.
Read the statistics →B2B Sales 2026 Statistics (Updated September)
64 statistics on buyers, selling time, prospecting, win rates, quota and SDR benchmarks, each linked to its source.
Read the statistics →Personalisation no longer matters for cold email
AI-written first lines for 360,004 people got 0.53% replies. A plain template got 1.00%.
Read the study →Cold Email Conversion Rate Benchmarks [2026 Data]
336,257 contacts in 20 campaigns: 0.84% replied in person, 0.29% replied positively, 1 in 871 booked a call. By company size and seniority.
Read the study →Cold Email Reply Rate by Month, April 2025 to September 2026
Human reply rate per contact first emailed, by month, from 1,279,153 contacts: 2.36% in April 2025, 0.45% in September 2026. With CSV.
Read the study →Cold Email Statistics (2026)
60+ data points from 2M+ emails: reply rates by industry, seniority, company size, tone, length and CTA type.
Read the study →Cold Email Response Rates
What 1,288,605 emails returned: 2.66% average reply rate, and how much of that is automated rather than human.
Read the study →The Cold Email Reality Check
Across 1.5M+ emails, 69% of replies came from the first message. What that means for follow-up sequences.
Read the study →Should You Cold Email the CEO?
Reply rates by seniority across 1 million emails, and the company sizes where C-level targeting works.
Read the study →The Holiday Email Hangover
660,000+ emails on and around holidays: how far engagement drops, and when to resume sending.
Read the study →