Industries / Insurance agents
How to sell to insurance agents by cold email
Updated November 6, 2026. Reply data read October 9, 2026; list counted September 3, 2026.
To sell to insurance agents by cold email, pick one line of business and one state, and email the agency owner. In our data 5 of 2,553 insurance contacts replied with interest (0.20%), against 0.29% across all campaigns. That is a small sample, so test before you plan on a rate.
This page is for companies that sell leads, software, carrier products or training to insurance agents and agencies. The numbers come from 336,257 contacts who got a first cold email from one of 20 Sales.co campaigns between March 6 and August 31, 2026, with replies read on October 9, 2026.
Quick picks: what are you doing?
| If you need | Pick | Price |
|---|---|---|
| Every contact we hold in this market, once | The insurance agents list | $295 one time |
| Someone to write, send and answer replies | Sales.co service | $2,000 a month for up to 10,000 emails |
| The same service plus cold calls | Cold calls add-on | +$1,500 a month |
| A check on the list before you send | Free email list cleaner | Free |
What happened when insurance contacts got cold email
| Who got the email | Contacts | Replied in person | Positive replies | Booked meetings |
|---|---|---|---|---|
| Insurance | 2,553 | 17 (0.67%) | 5 (0.20%) | 1 (0.039%) |
| All 20 campaigns | 336,257 | 2,830 (0.84%) | 975 (0.29%) | 143 (0.043%) |
Five positive replies is a thin sample, so treat 0.20% as the number to beat. The same 2,553 contacts gave 17 personal replies (0.67%), below the 0.84% average. 17 replies is too few to say where the drop happens.
How many insurance agents you can reach
The Census counted 133,728 insurance agencies and brokerages with paid staff in 2023 (NAICS 524210). Our list holds 32,019 contacts in 48 states, about 24% of that figure, counted September 3, 2026. The Census has no count of individual agents here; it counts offices.
| State | Contacts on our list | Census: insurance agencies and brokerages |
|---|---|---|
| California | 4,722 | 13,919 |
| Florida | 3,826 | 10,837 |
| Texas | 3,789 | 12,210 |
| New York | 1,624 | 6,336 |
Who is on the list
70.3% of records are tagged insurance agency, and the rest split across brokers and car, health, home and life agencies. 90% of addresses are on a company domain and 10.5% on free mail. The list mixes agency domains with branded offices of national carriers, which you can sort by the website column.
How to run it, step by step
- Test independent agency domains and carrier-branded offices as two groups. We have no reply data on either, so this is what the test finds out.
- Write one offer per send. Keep a recruiting offer and a lead offer apart so you can read each result.
- Pick a state. California has 4,722 contacts, Florida 3,826 and Texas 3,789, which is enough for a full test.
- Test on at least 3,000 contacts. At the rate above that is about 6 positive replies, and fewer would tell you little.
A worked example, with the numbers
This applies the positive reply rate above to the whole list and to one month of the $2,000 plan, with a 95% range around 5 positive replies from 2,553 contacts. It assumes the list behaves like the insurance contacts in our campaigns, and three emails to each contact.
| Buy the list, send it yourself | Sales.co runs it | |
|---|---|---|
| You pay | $295 one time, plus your own sending tool, mailboxes and time | $2,000 a month, month-to-month, no setup fee |
| Contacts reached | 32,019, the whole file | About 3,333 a month (10,000 emails at 3 per contact) |
| Positive replies, likely range | 27 to 150 | 3 to 15 a month |
| Cost per positive reply, before sending costs and your time | $2.01 to $11.01 | $130 to $720 |
Sources
- Reply data: Sales.co campaign records, 20 campaigns, 336,257 contacts, first emails March 6 to August 31, 2026, replies read October 9, 2026.
- List counts: Sales.co insurance agents list, counted September 3, 2026.
- Business counts: US Census Bureau, 2023 County Business Patterns, read October 30, 2026.
- Prices: sales.co/pricing and sales.co/email-lists, read November 6, 2026.
More on selling by industry
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FAQ
Where can I get an insurance agent list?
Sales.co's insurance agents list has 32,019 contacts in 48 states for $295 one time, counted September 3, 2026, with a free 25-row sample on the page.
Can I use the list for insurance agent recruiting?
Yes. The file comes with unlimited use, so you can run a recruiting send to the same contacts.
How many insurance agencies are in the US?
133,728 agencies and brokerages with paid staff, per the Census Bureau's 2023 County Business Patterns (NAICS 524210). California has 13,919, Texas 12,210, Florida 10,837 and New York 6,336.
What reply rate should I expect from insurance agents?
Insurance contacts gave 0.20% positive replies in our data, 5 of 2,553, below the 0.29% average. Five replies is a small sample, so run your own test before you plan on a rate.