Cold email agency for fintech companies
Sales.co runs done-for-you cold email for fintech companies. Between March and August 2026, 37,366 people at financial services companies got a first cold email from campaigns on the Sales.co platform. At firms with up to 50 employees, 0.61% replied positively. At institutions with more than 500 employees, 2 of 7,068 did.
How financial services buyers answer cold email
The unit is the contact: one person who got a first cold email from one of 20 B2B campaigns between March 6 and August 31, 2026, with replies counted up to October 9, 2026. The industry is the recipient company's. Banking, payments, lending, investment, wealth and asset management, mortgage, crypto and fintech count as financial services. Insurance is counted on its own.
| Recipient's industry | Contacts | Replied in person | Positive reply | Positive rate |
|---|---|---|---|---|
| All industries | 336,257 | 2,830 | 975 | 0.29% |
| Financial services | 37,366 | 325 | 151 | 0.40% |
| Insurance | 2,553 | 17 | 5 | 0.20% |
A positive reply is one where the person shows interest, asks a question, asks to be contacted later or refers a colleague.
The 0.40% needs a caveat. One campaign supplied 16,402 of the 37,366 contacts and 103 of the 151 positive replies, a rate of 0.63%. The other 19 campaigns together got 48 positive replies from 20,964 contacts, or 0.23%, which is below the all-industry figure. So the industry does not explain the higher rate. Most of it comes from one campaign.
By company size
| Employees at the recipient's company | Contacts | Replied in person | Positive reply | Positive rate |
|---|---|---|---|---|
| 1 to 10 | 10,484 | 170 | 88 | 0.84% |
| 11 to 50 | 10,335 | 92 | 40 | 0.39% |
| 51 to 200 | 6,570 | 35 | 12 | 0.18% |
| 201 to 500 | 2,709 | 10 | 5 | 0.18% |
| 501 to 1,000 | 2,203 | 4 | 0 | 0.00% |
| 1,001 to 5,000 | 2,983 | 4 | 1 | 0.03% |
| 5,001 and up | 1,882 | 3 | 1 | 0.05% |
Up to 50 employees: 128 positive replies from 20,819 contacts, or 0.61%. Above 500 employees: 2 from 7,068, or 0.03%. The slope is the same in the largest campaign (1.25% at firms of 1 to 10 people, 0.03% above 500) and in the other 19 taken together (0.47% and 0.02%). 200 contacts had no company size on file.
For a fintech this splits the market the same way the two sales motions below do. Financial firms of up to 50 people answered at about twice the all-industry rate. Emails to people at institutions with more than 500 employees got almost no positive replies. Those accounts need named-account work: several contacts per institution, with LinkedIn and calls next to email.
By seniority
| Level | Contacts | Positive reply | Positive rate |
|---|---|---|---|
| C-level | 19,605 | 112 | 0.57% |
| VP | 2,698 | 6 | 0.22% |
| Director | 7,504 | 11 | 0.15% |
| Manager | 2,121 | 6 | 0.28% |
| Other levels | 5,437 | 16 | 0.29% |
By department
| Department | Contacts | Positive reply | Positive rate |
|---|---|---|---|
| Executive | 19,416 | 116 | 0.60% |
| Marketing | 6,904 | 15 | 0.22% |
| Finance | 5,276 | 12 | 0.23% |
| Sales | 1,210 | 2 | 0.17% |
| Operations | 1,158 | 1 | 0.09% |
| Product | 858 | 0 | 0.00% |
| Other departments | 2,544 | 5 | 0.20% |
C-level contacts sent 112 of the 151 positive replies. Size and seniority overlap: at a firm of ten people most contacts are its owners, so the size table and the seniority table largely describe the same people.
The numbers as a file: cold-email-financial-services-2026.csv. The all-industry figures and the method are in the cold email conversion rate benchmarks.
The two fintech sales motions
| Motion | Who gets the email | What a good reply leads to |
|---|---|---|
| Selling into a regulated institution: a bank, credit union, insurer or asset manager | Head of digital, VP Payments, head of treasury operations, chief risk officer, director of vendor management | Procurement and vendor risk review, often a security questionnaire before a demo |
| A fintech product selling to other businesses | Founder, CFO, VP Finance, controller, head of ecommerce | A short cycle: a booked meeting can become a paid pilot inside a month |
A company that runs both motions gets separate campaigns with separate copy. More on each: fintech lead generation at Sales.co.
Agencies that run cold email for fintech, compared
Twelve agencies that list email among their channels and work with fintech companies, with what each publishes about price and contract, in alphabetical order.
| Agency | Channels | Published starting price | Contract terms | Read on |
|---|---|---|---|---|
| Belkins | Cold email, calling, LinkedIn, appointment setting | From $5,000 (average starter price) | Not stated | Oct 7, 2026 |
| Callbox | Phone, email, LinkedIn, chat, events | Not published | Not stated; described as subscription-based | Sep 4, 2026 |
| Cleverly | LinkedIn, cold email, cold calling | Not published | Month-to-month, no contracts | Oct 7, 2026 |
| Growleady | Cold email, LinkedIn | Not published | Not stated | Sep 4, 2026 |
| Launch Leads | Phone, email, LinkedIn | Not published | Not stated; monthly retainer | Sep 4, 2026 |
| Leadium | Email, phone, LinkedIn, SMS, gifting | Not published | Not stated | Sep 4, 2026 |
| LevelUp Leads | Cold calling, email, LinkedIn | From $5,000/mo | 3-month minimum, then month-to-month, prepaid | Sep 4, 2026 |
| MarketJoy | Email, outbound calling, intent data | Not published; states "No Setup Fees Ever" | Not stated | Sep 4, 2026 |
| Martal Group | Email, LinkedIn and phone | Not published | 3-month pilot on Tier 1, 4-month pilot on Tiers 2 and 3, then monthly | Oct 8, 2026 |
| Sales.co | Email; cold calls, LinkedIn and ads as paid add-ons | $2,000/mo | Month-to-month, no setup fee | Oct 9, 2026 |
| SalesHive | Phone only, or phone plus email | Custom quote on a call | Month-to-month, cancel with written notice | Oct 7, 2026 |
| SalesRoads | Outbound calling, outbound email | $11,950 per 4-week cycle | "Cancel anytime. No Commitments." | Sep 4, 2026 |
Each row comes from the agency's own website on the date shown. The longer comparison, with each agency's fintech page and who it suits, is in best fintech lead generation agencies.
Lists the campaigns are built from
| List | Contacts | Used for |
|---|---|---|
| Insurance agents | 51,800 | Quoting tools and policy administration |
| Accountants | 50,600 | Firms and in-house accountants, often a distribution channel |
| Financial advisors | 49,200 | Portfolio, planning and reporting products |
| Mortgage brokers | 38,500 | Origination software and verification services |
| Shopify sellers | 120,000 | Payments, checkout or capital for ecommerce operators |
| Amazon sellers | 85,000 | Merchants with cash-flow gaps between payout cycles |
| SaaS companies | 52,000 | Billing, revenue recognition and multi-currency products |
| Companies using Stripe | 45,000 | Products that sit next to Stripe |
| Newly funded startups | 19,344 | A first finance hire, a new banking setup, a card programme |
There is no banks list and no credit-unions list. A campaign aimed at institutions runs on an account list built to order: the client names the institutions or the asset tier, and Sales.co finds the digital, payments, treasury, risk and vendor-management titles inside them.
How sends are handled in a regulated market
- Business addresses only. No consumer campaigns, and nothing aimed at an institution's retail customers.
- No consumer financial data. Lists hold work emails, titles and firmographics.
- The client's exclusion list of institutions and addresses is applied before the first send.
- Every email carries an opt-out, honoured across the whole account.
- Sales.co buys and warms the sending domains. The client's main domain is never used for cold sending.
- Sales.co writes no claims about a product's regulatory status, licences or charters. The client's compliance team approves the messaging in the first week.
This describes how campaigns are run. It is not legal advice.
Sales.co plans
| Plan | Emails per month | Price | Setup fee | Term |
|---|---|---|---|---|
| 10,000 | Up to 10,000 | $2,000/mo | None | Month-to-month |
| 15,000 | Up to 15,000 | $2,500/mo | None | Month-to-month |
| 20,000 | Up to 20,000 | $3,000/mo | None | Month-to-month |
Add-ons on any plan: cold calls +$1,500/mo, ads +$1,000/mo, LinkedIn +$1,000/mo. Every plan includes both tracks, TAM Takeover and Intent Takeover. The fee covers strategy, list building, a unique email for every prospect, the sending domains and mailboxes, follow-up on every positive reply, a US account strategist and live dashboards. Sending starts within 7 days. Full pricing.
Questions
Does cold email work for selling to banks and insurers?
Not on its own, in this data. Of 7,068 contacts at financial services companies with more than 500 employees, 2 replied positively. For institutions Sales.co runs the Intent track, which puts five or more touches on the accounts most likely to move, and LinkedIn and cold calls can be added.
Who at a financial services firm answers a cold email?
Mostly the people who run it. C-level contacts replied positively 0.57% of the time and sent 112 of the 151 positive replies. Directors replied positively 0.15% of the time and VPs 0.22%.
What does a cold email agency for fintech cost?
Sales.co charges $2,000/mo for up to 10,000 emails, $2,500 for 15,000 and $3,000 for 20,000. Of the twelve agencies in the table, four publish a starting figure: Sales.co at $2,000/mo, Belkins from $5,000, LevelUp Leads from $5,000/mo and SalesRoads at $11,950 per four-week cycle.
How is compliance handled in a fintech campaign?
Emails go to business addresses only, every send carries an opt-out, the client's exclusion list is applied before the first send, and the client's compliance team approves the messaging in the first week. Sales.co writes no claims about licences or regulatory status.
How fast does a campaign start?
Sending starts within 7 days at Sales.co.
Reply data from the Sales.co sending platform, read October 9, 2026: first emails sent March 6 to August 31, 2026 in 20 campaigns. Agency rows from each agency's website on the date shown. Targeting, list counts and handling rules from the Sales.co fintech page. Report a change: contact.
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Related: Fintech lead generation · Best fintech lead generation agencies · Conversion rate benchmarks · Best cold email agency for B2B · List building · Domains and warmup · Live in 7 days