B2B appointment setting services from $2,000 per month.
Sales.co books meetings for B2B companies. Appointment setting usually runs on the Intent Takeover track: 5+ touches on each of the accounts most likely to buy now, and a person answering every reply until the meeting is on your calendar. Every plan includes it, from $2,000 per month for up to 10,000 emails. Cold calls, ads, and LinkedIn are add-on channels on the same account list.
We have run outbound for 421+ clients in four years and generated 14,000+ leads. You do not log in, you do not manage campaigns, and you are not billed by the hour. Month-to-month, no setup fee, sending in seven days.
WHAT EVERY PLAN INCLUDES
An appointment setting engagement has four moving parts: the list, the message, the sending infrastructure, and the person who replies. We run all four. Here is what each one means in practice.
We pick the accounts most likely to buy now rather than mailing your whole market. Each lead gets 5+ touches. If you want the whole market covered as well, that is the TAM Takeover track, included in every plan.
A waterfall approach beyond the standard sources. We find contacts who are not on LinkedIn, with correct emails and mobile numbers, and we find 42% more valid contacts than standard sourcing alone.
Written by copywriters after research on the company and the person. No merge-field templates. In our campaigns this gets 3.2x the reply rate templates get.
Every positive reply gets a personal follow-up while the prospect is still in their inbox. That is where the 2.6x meeting booking rate comes from.
Domains, mailboxes, warmup, and the software are ours and are included in the fee. Your main domain is not used for cold sending.
One named person owns the account, runs the weekly changes, and is in your Slack channel. You are not passed between coordinators.
Every prospect contacted, every reply, and every call is yours. Live dashboards, exports, and a CRM integration if you want one. See the seven-minute walkthrough if you would rather watch than read.
HOW A MEETING ACTUALLY GETS BOOKED
You describe the companies worth talking to and the title that signs off. We build the list against that and enrich it past what a single database returns. The exclusion list you give us at onboarding — current customers, open opportunities, anyone your reps already own — is applied before a single send.
Each prospect gets an email written for them, based on what the company is doing and why now. You sign off on the angles before anything goes out, and we change them when the reply data says a different angle is working.
Intent Takeover puts 5+ touches on every lead. With the add-on channels the same account also sees your ads, a LinkedIn touch, or a call, so the name is familiar by the time the third email lands.
Positive replies get answered in under ten minutes and worked until a time is agreed. The meeting lands on your calendar with the full thread attached, so whoever takes the call knows what was said.
Strategy, list building, data enrichment and validation, copywriting, domains and mailboxes, sending, reply handling, reporting, and the weekly optimization pass.
Describe the ICP, hand over the exclusion list, approve the messaging, and take the meetings. Roughly one call at kickoff and a short check-in after that.
There is no seat for you to log into and no campaign for you to configure. If that is what you want, this is the wrong service.
THE FIRST SEVEN DAYS
Setup is the part most appointment setting companies leave vague. Ours runs on a fixed sequence, and Taylor, our onboarding specialist, owns it.
You get a shared Slack channel, where everything after this happens, and the onboarding form covering your ICP, offer, and targets.
We buy the sending domains and set up the mailboxes. The earlier this starts the better, because warming new infrastructure takes real time.
You send the websites of companies we should never contact and the addresses to exclude, usually your customer list. We build the target list around it.
The team reviews everything you sent, walks the plan with you, and the first campaign goes out. How fast this lands depends on the date you pick and when your data arrives.
PRICED BY EMAIL VOLUME, FLAT MONTHLY FEE
Every plan includes both tracks. Appointment setting usually runs on Intent Takeover, and TAM Takeover covers the whole market when you want that as well. No setup fee on any plan.
Every plan includes both tracks. The price depends only on email volume. Add-on channels on any plan: cold calls +$1,500/mo, ads +$1,000/mo, LinkedIn +$1,000/mo.
421+ CLIENTS IN FOUR YEARS
14,000+ leads generated. 42% more valid contacts found than standard sourcing. 3.2x reply rate against templates. 2.6x meeting booking rate from fast, human reply handling. The reply-rate benchmarks behind those numbers are published in our cold email statistics, built from 1,288,605 real emails.
THREE CAMPAIGNS, WITH THE NUMBERS
WHO THIS WORKS FOR
We took almost every client in our first year and learned the hard way which ones we do good work for. We now say no to most companies that ask. Here is the line.
- You sell B2B and you can name the companies and the titles worth talking to.
- You have an established sales process and someone whose job is to take the meetings we book.
- Your deal is worth enough that a handful of meetings a month changes your quarter.
- You want outbound as a function without hiring for it.
- You are ready to hand over an exclusion list and approve messaging in the first week.
- You sell to consumers. Everything here targets business contacts.
- You want someone to close the deals. We book the meeting, you run it.
- You want a tool to log into and campaigns to configure yourself.
- Nobody on your side can approve messaging or take a call this month.
- You need meetings this week. Warming infrastructure takes the time it takes.
THE SAME SERVICE, ASKED FOR DIFFERENTLY
The two tracks side by side: intent-based depth and TAM-based coverage of the whole market.
Same work, framed against hiring. What the account team covers and what it costs next to a headcount.
The email channel in detail: data sourcing, copy, deliverability, and what we report back.
Every plan by email volume, plus the add-on channels.
Industries we run outbound for — SaaS, IT services, manufacturing, healthcare, fintech, and seven more.
APPOINTMENT SETTING QUESTIONS
How much do your appointment setting services cost?
Pricing depends only on email volume: $2,000 per month for up to 10,000 emails a month, $2,500 per month for up to 15,000, and $3,000 per month for up to 20,000. Every plan includes both tracks, Intent Takeover and TAM Takeover, plus strategy, list building, data enrichment and validation, copywriting, campaign execution, and a dedicated US account strategist. There is no setup fee and no hourly billing. Add-on channels are available on every plan and priced separately: cold calls +$1,500/month, ads +$1,000/month, LinkedIn +$1,000/month. Full detail is on the pricing page.
Is there a contract or a minimum term?
No. Billing is month-to-month and you can cancel anytime. There are no long-term contracts and no 12-month commitments. You can start on one plan and upgrade later.
How fast can we start booking meetings?
We get you sending in one week. Within 24 hours of signing up we invite you to a shared Slack channel and send the onboarding form. As soon as we have your ICP and your exclusion lists we start buying domains and setting up mailboxes, because warming sending infrastructure takes time and we want that clock running early. Meetings depend on your market and your offer, not only on our timeline.
Where do the leads come from and who builds the list?
We build the list. We use a waterfall approach that goes beyond the standard data sources, which is how we find contacts who are not on LinkedIn and still get correct emails and mobile numbers. Across our accounts that approach finds 42% more valid contacts than the standard sources on their own. You give us the ICP and any accounts to exclude, and you can see and export every contact we build.
Who writes the emails?
Our copywriters, with research on every company and person we contact. Every prospect gets a unique email rather than a merge-field template. In our own campaigns that approach gets 3.2x the reply rate of templates. You approve the messaging before anything sends, and we keep iterating on it with your account strategist.
What happens when someone replies?
We answer while they are still in their inbox. Response time is under 10 minutes, and every positive reply gets a personal follow-up until the meeting is on the calendar. That handling is where the 2.6x meeting booking rate comes from. Nothing sits in an unread inbox waiting for your team to notice it.
Do you handle deliverability, or do we?
We do. We buy and configure the sending domains, set up and warm the mailboxes, and run the sending infrastructure. It is included in the monthly fee rather than billed on top. We also ask for your blacklist at onboarding: the companies we should never contact and the addresses we should exclude, which is usually your current customer list.
What is the difference between Intent Takeover and TAM Takeover?
Intent Takeover is depth. It picks the accounts most likely to buy now and touches each one 5+ times until they convert. TAM Takeover is breadth: light-touch personalized email across your ICP, reaching your full market every 30-90 days. For appointment setting, most teams start with the Intent track. Every plan includes both tracks, and the price depends only on email volume.
Can you call the accounts too?
Yes, cold calls are a +$1,500/month add-on. Ads are +$1,000/month and LinkedIn is +$1,000/month. Add-on channels are available on every plan, and they run against the same account list so a prospect sees you in more than one place.
Who owns the data?
You do. Every prospect contacted, every reply, and every call is yours, with live dashboards, exports, and a CRM integration if you want one. If you stop working with us you keep all of it.
What if it does not work?
You cancel. There is no contract to unwind and no setup fee to write off. Before that point your account strategist changes the targeting, the offer, or the copy — that is the normal loop, and most of the work in the first two months is narrowing what the data says is working.