Cold email services from $1,000 per month.
Sales.co is a cold email agency that runs the whole channel for B2B companies: we build the contact data, write a unique email for every prospect, buy and warm the sending infrastructure, and answer the replies. Plans are $1,000, $2,000, or $2,500 a month, flat, with no setup fee.
Most agencies will not publish a price. Ours is on this page and on the pricing page, along with what nine competitors charge. 421+ clients in four years, 14,000+ leads generated, first campaign out within a week.
FOUR THINGS DECIDE WHETHER COLD EMAIL WORKS
Data, copy, deliverability, and what happens after someone replies. Get one of them wrong and the other three stop mattering. We run all four in-house on software we built.
WE BUILD THE LIST, YOU DO NOT BUY ONE
Every campaign starts with an account list built to your ICP and cleaned against the exclusions you send us. We use a waterfall approach that goes beyond the standard databases, so we reach decision makers who are not on LinkedIn and still come back with a correct email and a mobile number. Compared with standard sourcing, that turns up 42% more valid contacts.
There is no separate data subscription in your name and no per-record charge. The contacts are yours to export at any point.
ONE UNIQUE EMAIL PER PROSPECT
Every prospect gets an email written for them after research on the company and the person, not a template with a first-name field. In our campaigns that is worth 3.2x the reply rate of templates, and it is the single largest difference between the accounts that work and the ones that stall.
You approve the angles once, in the first week. After that your account strategist changes them as the reply data comes in. If you want to see the shape of what gets sent, we publish our cold email templates and a copywriting guide.
SEPARATE DOMAINS, WARMED BEFORE VOLUME
We buy the sending domains and set up the mailboxes at the start of onboarding, before the copy is even finished, because warming new infrastructure takes real time and it is the thing that gates going live. Your main domain never carries cold volume.
Infrastructure, warmup, and the sending software are inside the monthly fee. There is no tooling line item and no contract in your name. The mechanics are written up in our deliverability guide.
ANSWERED IN UNDER TEN MINUTES
A reply is worth the most in the minute it is written. We answer positive replies in under ten minutes and follow up personally until a meeting is on the calendar, which is where the 2.6x meeting booking rate comes from.
Half the replies any cold campaign gets are automated — 53.7% across our own benchmark set — so someone has to read them. That is our job, not yours.
FULL DATA ACCESS, NO LOGIN REQUIRED
Who was contacted, what was sent, what came back. Live dashboards and exports, integrated with your CRM if you want it there.
One named person owns the account and reports in a shared Slack channel. You are not filing tickets.
We built the software and we run it. There are no seats to manage and no campaigns for you to configure.
If you would rather compare running it yourself, we wrote up the trade-offs in managed service vs tools.
THREE PLANS, FLAT MONTHLY FEE
Volume, not per-email pricing. Intent Takeover goes deep on the accounts most likely to buy now; TAM Takeover covers the whole market at lighter touch; TAM + Intent runs both. Data, copy, infrastructure, and reply handling are in every plan.
WHAT A MONTH LOOKS LIKE
The first month is mostly setup and first signal. Domains get bought and warmed in the opening days, the account list is built against your ICP and your exclusion list, and the first sequences go out once the infrastructure is ready. Early reply data tells us which segments and which angles are worth more volume.
Month two is where the account either tightens or gets rebuilt. Your strategist narrows the targeting to the segments that answered, rewrites the angles that did not land, and pushes volume behind what worked. Nothing about that requires you to be in a tool.
From there it is a running loop: new contacts sourced each month, copy revised against the reply data, positive replies worked to booked meetings, and everything visible to you as it happens.
You are billed the same flat amount every month regardless of how much of that work a given month needs. If a month is quiet you can stop at the end of it — there is nothing to unwind.
WE PUBLISH THE BENCHMARKS WE ARE MEASURED AGAINST
Agencies quote their best campaign. We pulled the whole database instead. Across 1,288,605 emails the average response rate is 2.66%, and 53.7% of the replies behind it are automated. Those pages exist so you can check our claims before you pay us anything.
421+ CLIENTS IN FOUR YEARS
14,000+ leads generated across those accounts, with 42% more valid contacts found than standard sourcing, 3.2x the reply rate of templates, and a 2.6x meeting booking rate from fast reply handling.
THREE CAMPAIGNS, WITH THE NUMBERS
WHERE COLD EMAIL WORKS AND WHERE IT DOES NOT
We said yes to almost every company in our first year and learned which ones we do good work for. We now say no to most.
- You sell B2B to a market you can describe by industry, size, and title.
- Your buyers read work email and your deal is worth a meeting.
- You have an established sales process and someone to run the calls.
- You can give us an exclusion list and approve messaging quickly.
- You want the channel run for you rather than a seat in another tool.
- You sell to consumers.
- Your market is a few dozen accounts your founders already know.
- You need pipeline this week and cannot wait out domain warmup.
- You want a tool, a login, and campaigns you configure yourself.
- You want to buy data only — that is email lists at $295 per list.
IF YOU ARE COMPARING SERVICES
The two methods behind the channel: intent-based depth, or TAM-based coverage of the whole market.
If what you want is meetings on the calendar rather than a channel run.
The same team framed against hiring: what the function covers and what it replaces.
Seven minutes on how the service runs day to day.
Industries we run outbound for — SaaS, IT services, manufacturing, healthcare, fintech, and seven more.
COLD EMAIL QUESTIONS
How much does a cold email agency cost, and what do you charge?
Retainers across the market run from about $1,000 to $10,000+ a month; we published what nine agencies charge, including ours, in our cold email agency pricing guide. Sales.co starts at $1,000/month for Intent Takeover, $2,000/month for TAM Takeover, and $2,500/month for both. Nothing is billed hourly and there is no setup fee.
How many emails do you send per month?
It depends on the plan, not on a per-email price. TAM Takeover covers up to 20,000 ICP-matching leads a month with light-touch personalized email. Intent Takeover covers up to 1,000 high-intent leads with 5+ touches on each. TAM + Intent Takeover covers both volumes.
Where do you get the email addresses?
We build the list ourselves with a waterfall approach that goes past the standard databases, which is how we reach people who are not on LinkedIn and still get valid emails and mobile numbers. It finds 42% more valid contacts than standard sourcing alone. Addresses are enriched and validated before anything sends, and the list is yours to export.
Who writes the copy?
Our copywriters, working from research on each company and person. Every prospect gets a unique email rather than a template with a first-name token, which is why our campaigns see 3.2x the reply rate templates get. You approve the angles in week one and we revise them as the reply data comes in.
How do you keep the emails out of spam folders?
We buy and warm separate sending domains rather than using yours, set up and configure the mailboxes, and run the volume across that infrastructure. Warmup is the reason the first week is a setup week. All of that sits inside the monthly fee. Our own write-up on the mechanics is in the deliverability guide.
Do you send from our domain?
No. Cold volume goes out on domains we buy and warm for the campaign, which keeps your main domain out of it. Replies still route to you and the whole thread is visible in your dashboard.
Who handles the replies?
We do, in under 10 minutes. Every positive reply gets a personal follow-up until a meeting is booked, and that reply handling is where the 2.6x meeting booking rate comes from. You see the full thread on every meeting that lands.
What response rate should we expect?
We publish the real distribution instead of quoting a best case. Across 1,288,605 emails the average response rate is 2.66%, and 53.7% of the replies behind that number are automated. The statistics page and the response rate benchmarks have the breakdown. Your own numbers depend on the market and the offer.
Can you exclude our customers and open deals?
Yes, and we ask for that list at onboarding. Send the websites of the companies we should never contact and the addresses to exclude. It is applied before the first campaign goes out.
How is this different from buying an email list?
A list is a one-time data purchase — $295 flat for a verified B2B list, and you run the outreach yourself. The plans on this page are the managed service: we build the data, write the emails, run the infrastructure, and work the replies. If you only want data, start at email lists.
Is there a contract?
No. Month-to-month, cancel anytime, no setup fee, no long-term commitment. You can start on one plan and move up or down.