How CYTENA increased pipeline with Sales.co
Learn how CYTENA teamed up with Sales.co to level up how they create, test, and iterate on lead generation — ultimately saving time for their in-house team and multiplying leads in the pipeline.
- pipeline added
- $700k
- opportunites created
- 16
- leads generated
- 27
"We have been getting high quality leads right on with our ICP."
Yafees Sarwar
Director of Marketing - Cytena
Based in Freiburg, Germany, CYTENA aims to provide the finest life science technologies to researchers and lab technicians around the world.
Quick Jump
The Challenge
Cytena, a leading biotechnology company, needed a scalable lead generation engine that could target high-value customers consistently. Before Sales.co, Cytena had an internal team managing sales and lead generation. They were doing cold outreach and had SDR motions in place. However, as the company grew, their process needed to be more efficient and target-specific.
Their primary concern was finding an agency that understood their highly specialized industry and could reach their target market - pharmaceutical companies, life sciences startups, academia, and contract researchers. They needed an agency that could handle end-to-end lead generation without the need for them to integrate into their internal tech stacks. That's when they decided to give Sales.co a shot.
"Our initial concern was if they would really understand our industry. But the way they took the time to understand our products and target customers was remarkable."
The Solution
Sales.co provides efficient lead generation and rapid go-to-market campaigns
Sales.co understood the need for a thoughtful campaign building for Cytena's specialized market. They took the time to understand Cytena's products and target customers, creating personalized campaigns that resonated with their audience.
Furthermore, Sales.co provided transparency into the work done and the campaigns' progress. The agency managed everything from domain acquisition to warming up inboxes, making the process completely hands-off for Cytena.
"Working with Sales.co is easy. They understand our product and our target customers. It's easy to ramp up campaigns with them, and the go-to-market is super fast."
The Results
Since partnering with Sales.co, Cytena has seen a substantial increase in the quality of their leads, all aligning perfectly with their Ideal Customer Profile (ICP). The lead generation process has become smoother and more efficient, requiring less time and effort from Cytena's team.
As Cytena continues to grow and expand its reach in the biotechnology market, the company can rely on Sales.co to provide efficient lead generation and rapid go-to-market campaigns.