"Sales.co emerged not just as a solution, but as a game-changer. Now, more than half of our deals are Sales.co originated. They've become an irreplaceable part of our success story."
Stefan von Imhof
CEO - Alts.co
Alts.co is a platform for alternative investments designed to help individuals increase their wealth beyond the scope of standard investment options. It offers thorough research and robust quantitative analysis, along with a variety of investment strategies such as quick trades, long-term holdings, and assets that generate regular income.
Alts.co needed a dependable, results-driven solution for securing sponsorships and booking ad slots.
Alts.co's initial sales strategy heavily relied on LinkedIn outreach. While LinkedIn provided a vast network of potential leads, it also presented unique challenges. Cutting through the noise to reach the right people and convert connections into meaningful engagements became increasingly difficult for Alts.co's sales team. Moreover, Stefan von Imhof, Founder and CEO at Alts.co, had concerns about the platform risk associated with relying heavily on LinkedIn. The unit economics of LinkedIn outreach were not yielding the desired returns and the risk of changes in LinkedIn's algorithms or policies posed a threat to their sales pipeline.
They needed a consistent source of high-quality leads that would not only drive their revenue growth but also mitigate the risk of platform dependency. This is where Sales.co stepped in.
"We were running around trying to secure sponsorships, but it was tough. The unit economics weren’t working out as we needed them to."
Entering into a partnership with Alts.co, Sales.co understood the necessity for bespoke, efficient cold email campaigns that aligned with Alts.co's unique position in the market.
Sales.co adopted an iterative approach to their strategies, ensuring that every step taken was data-backed and growth-oriented. The team was quick to adapt when things started slowing down, swiftly pivoting strategies to maintain momentum and results.
"Sales.co is one of the most fascinating use cases for a practical use of AI I've seen and worked with. It's been remarkable. Their ability to quickly identify and fix issues was impressive. Whenever we hit a road bump, they were quick to respond and find a solution. This not only saved us time but also ensured that our sales process kept moving smoothly."
Sales.co's solution has had a significant impact on Alts.co's success. More than half of their closed deals now originate from leads generated by Sales.co.
Not only did they replace their previous sales team with Sales.co and were able to cut costs, but they also saw a significant increase in their pipeline and opportunities created.
For the first time in their history, Alts.co was able to reach profitability thanks to the leads generated by Sales.co.
"More than half of our closed deals are Sales.co originated."