B2B lead generation agency from $1,000 per month.
Sales.co generates B2B leads two ways, and you pick one. Intent Takeover, $1,000 per month, goes narrow: up to 1,000 high-intent leads a month, 5+ touches on each. TAM Takeover, $2,000 per month, goes wide: up to 20,000 ICP-matching leads a month at lighter touch. Same team, same inclusions, different method.
We have run outbound for 421+ clients in four years and generated 14,000+ leads. We build the list, write the emails, run the sending infrastructure, and answer the replies. You do not log in, you do not manage campaigns, and you are not billed by the hour. Month-to-month, no setup fee, sending in seven days.
INTENT-BASED OR TAM-BASED
Most lead generation agencies sell one motion and fit every client into it. We run two, because the right one depends on how big your market is and how much a single account is worth to you. Intent-based lead generation picks the accounts showing signals that they are in market now and hits each one repeatedly. TAM-based lead generation takes your entire addressable market and works through all of it on a cycle.
We identify the accounts most likely to buy now, cap the list at 1,000 leads for the month, and put 5+ touches on each. Every touch is written for that person, not merged from a template, so by the third or fourth contact your name is familiar rather than new.
Volume is deliberately low. A thousand leads a month is not a big number, and it is not meant to be: the work goes into the selection and the repetition. Add cold calls, ads, or LinkedIn and those channels run against the same account list.
We build your total addressable market as a contact list and work through up to 20,000 ICP-matching leads a month with light-touch personalized email. Your full market gets reached every 30 to 90 days, depending on its size.
Fewer touches per person, far more people. That trade is the right one when you sell something a company only buys at a specific moment: a contract renewal, a funding round, a system that broke. You cannot predict which month that is for any one account, so you stay in front of all of them.
It also tells you what your market looks like. After a full cycle you know which segments reply and which parts of the ICP were wrong.
You do not have to choose permanently. TAM + Intent Takeover at $2,500 per month runs both: the whole market on a cycle, and 5+ touches on the accounts inside it that look ready.
WHAT WE MEAN BY A LEAD
Every lead generation company uses the word differently, so here is ours, per plan.
A lead is a named person at a company that matches your ICP, with a verified email address and, where we can find one, a mobile number. We contact them on your behalf. It is not a form fill and not a list row we hand over untouched.
Up to 1,000 a month, chosen because the account looks like it is in market now, each worked 5+ times. The count is a ceiling on people, not on emails, so one lead can mean five or more sends.
Up to 20,000 a month, chosen because they match the ICP rather than because they show intent. Lighter touch on each, whole market covered every 30 to 90 days.
What happens after the lead replies is the same in both plans, and it decides whether any of this turns into pipeline. We answer in under 10 minutes and follow up personally on every positive reply until the meeting is booked, which gives a 2.6x meeting booking rate. If meetings are the only output you want, read the appointment setting page.
HOW THE LEADS ARE SOURCED AND VERIFIED
Both methods run on the same data work. It is in the monthly fee, and you can see and export every contact we build.
The companies worth talking to, the titles that sign off, and the accounts we must never contact — usually your current customers and open opportunities. Exclusions are applied before a single send, in both plans.
Not one database. We go beyond the standard sources, which is how we find contacts who are not on LinkedIn and still get correct emails and mobile numbers. Across our accounts that finds 42% more valid contacts than standard sourcing alone.
Bad addresses are the fastest way to burn a sending domain, so the list gets cleaned before it gets used, not after the bounces come back. Enrichment and validation is in every plan.
We buy and warm separate domains and mailboxes rather than sending from yours, and the software is ours. It sits inside the monthly fee. Warmup is why the first week is a setup week.
If you would rather buy data and run the outreach yourself, we also sell 59 verified B2B email lists at $295 flat, one time. The reply-rate benchmarks behind our own campaigns are in our cold email statistics.
WHEN EACH METHOD FITS
The account strategist will tell you which one they would run on your first call. This is how they decide.
- Your market is larger than you could ever contact in full, so choosing well matters more than covering everything.
- Your deal size means a handful of real conversations a month changes the quarter.
- You have someone whose job is to take the meetings, and a limited number of them is fine.
- You want to add cold calls, ads, or LinkedIn against the same accounts.
- You want to spend the smallest amount that still buys a full outbound function.
- Your total addressable market is small enough to work through in weeks, not years.
- Buying happens on a trigger you cannot see from outside, so timing beats targeting.
- You want the whole market to recognise your name when they do start looking.
- You can absorb the reply volume that 20,000 contacts a month produces.
- You are still learning which segments and titles actually answer.
If both sound like you, that is what TAM + Intent Takeover is for. How the wider market compares, including what nine competitors charge, is in best B2B lead generation agencies.
WHAT ARRIVES WHILE IT RUNS
The account runs in a shared Slack channel with one named person in it. The dashboards exist if you want them, but there is nothing you have to log into.
One named person owns the account, runs the weekly changes to targeting and copy, and reports in your Slack channel. You are not filing tickets.
Who was contacted, what was sent, and what came back. Live dashboards and exports, integrated with your CRM if you want it there.
Positive replies are answered in under 10 minutes and followed up until the meeting is booked.
There is a seven-minute walkthrough if you would rather watch than read, and the full inclusion list per plan is on the pricing page.
ONE METHOD, THE OTHER, OR BOTH
Flat monthly fee, no per-lead pricing. Data, copy, infrastructure, reply handling, and the account strategist are in every plan. No setup fee on any of them.
421+ CLIENTS IN FOUR YEARS
Across 421+ clients in four years we have generated 14,000+ leads. Our data work finds 42% more valid contacts than standard sources, unique per-prospect emails get 3.2x the reply rate of templates, and answering replies in under 10 minutes gives a 2.6x meeting booking rate. Cytena grew pipeline by $700K, Testimonial Hero by $85K, and Alts.co generated 250+ leads.
THREE CAMPAIGNS, WITH THE NUMBERS
WHO WE WORK WITH
We took almost every client in our first year and learned the hard way which ones we do good work for. We now say no to most companies that ask. The line applies to both methods.
- You sell B2B and you can name the companies and the titles worth talking to.
- You have an established sales process and someone whose job is to take the meetings.
- Your deal is worth enough that a handful of meetings a month changes your quarter.
- You want outbound as a function without hiring for it.
- You are ready to hand over an exclusion list and approve messaging in the first week.
- You sell to consumers. Everything here targets business contacts.
- You want someone to close the deals. We generate the lead and book the meeting, you run it.
- You want a tool to log into and campaigns to configure yourself.
- Nobody on your side can approve messaging or take a call this month.
- You need pipeline this week. Warming infrastructure takes the time it takes.
THE SAME TEAM, ASKED FOR DIFFERENTLY
If the only output you care about is meetings on the calendar: touches, reply handling, and what lands there.
The same work framed against hiring. What the account team covers and what it costs next to a headcount.
The email channel in detail: sourcing, copy, deliverability, and reporting.
How the wider market compares, including what nine competitors charge.
Industries we run outbound for — SaaS, IT services, manufacturing, healthcare, fintech, and seven more.
B2B LEAD GENERATION QUESTIONS
How much does B2B lead generation cost with Sales.co?
Intent Takeover is $1,000 per month, TAM Takeover is $2,000 per month, and TAM + Intent Takeover is $2,500 per month. Every plan includes a dedicated US account strategist, strategy, list building, data enrichment and validation, copywriting, and campaign execution. There is no setup fee and no hourly billing. Add-on channels are priced on top: cold calls +$1,500/month, ads +$1,000/month, LinkedIn +$1,000/month. Full detail is on the pricing page, and what the rest of the market charges is in how much B2B lead generation costs.
What counts as a lead in each plan?
A lead is a named contact at a company that matches your ICP, with a verified email address and, where we can find it, a mobile number, who we then contact on your behalf. In Intent Takeover that is one of up to 1,000 high-intent contacts a month, each worked 5+ times. In TAM Takeover it is one of up to 20,000 ICP-matching contacts a month at lighter touch. We answer the replies in both.
Should we start with intent-based or TAM-based lead generation?
Start with Intent Takeover if your market is large, your deal is worth enough that a handful of conversations changes the quarter, and you want depth on the accounts most likely to buy now. Start with TAM Takeover if your market is small enough to contact in full and you can absorb the reply volume. TAM + Intent Takeover at $2,500 per month runs both.
Where do the leads come from and how are they verified?
We build the list rather than buying a static file. We use a waterfall approach that goes beyond the standard data sources, which is how we find contacts who are not on LinkedIn and still get correct emails and mobile numbers. Across our accounts that finds 42% more valid contacts than the standard sources on their own. Data enrichment and validation is part of every plan, and your exclusion list is applied before anything sends.
Is there a contract or a minimum term?
No. Billing is month-to-month and you can cancel anytime. There are no long-term contracts and no 12-month commitments. You can start on one plan and move to another later.
How long until leads start coming in?
We get you sending in one week. Within 24 hours you get a shared Slack channel and the onboarding form, and we start buying domains and setting up mailboxes as soon as we have your ICP, because warming infrastructure takes real time. What comes back after that depends on your market and your offer.
Do you hand over contacts, or do you book meetings?
Both. We contact the leads, and when someone replies we answer in under 10 minutes and follow up personally until the meeting is on your calendar. That handling is where the 2.6x meeting booking rate comes from. You run the meeting and close the deal. The booked-meeting side is covered in more detail on our appointment setting page.
Can you run cold calls, ads, and LinkedIn as well as email?
Yes. Cold calls are +$1,500/month, ads are +$1,000/month, and LinkedIn is +$1,000/month. Add-on channels sit on top of Intent Takeover or TAM + Intent Takeover and run against the same account list, so a prospect sees you in more than one place before the third email lands.
Who owns the leads and the data?
You do. Every prospect contacted, every reply, and every call is yours, with live dashboards, exports, and a CRM integration if you want one. If you stop working with us you keep all of it, including the contact data we built.
How is this different from buying a B2B email list?
An email list is a one-time data purchase, $295 flat per industry list, and you run the outreach yourself. The plans on this page are a managed service: we build the list for your ICP, write the emails, run the infrastructure, and answer the replies. If you have a team to run outreach in-house, the lists are cheaper. If you do not, the service is.