Lead generation for agencies that want more clients, from $1,000 per month.
This page is for a marketing agency, dev shop or creative studio buying outbound to win its own clients. Agency lead generation gets searched by two different people and we only do one of them: we work with the agency as the client. Reselling lead generation to your clients under your own name is white-label work and not what this page is about. Solo practitioners should read consultants instead.
An agency of twelve to eighty staff with at least one salesperson is a normal outbound client and buys capacity the way a software company does. Reading the vendor field for this buyer, only a minority had written a real page for an agency at all, which is worth knowing when you shop. Our comparison of twelve vendors shows which ones did.
Intent Takeover is $1,000 per month: up to 1,000 high-intent leads, 5+ touches each. Month-to-month, no setup fee, sending in seven days.
YOUR PROSPECT READS THE EMAIL AS A WORK SAMPLE
A VP Marketing knows exactly what a sequence looks like. They have bought one, briefed one, or built one. So your email is evidence of how you would treat their brand, and a generic email from an agency is a portfolio piece arguing against you.
That is why we write per prospect rather than filling merge fields, and why you sign off on the angles before anything sends. In our campaigns that gets 3.2x the reply rate of templates.
The second difference is retainer churn. Agency revenue leaves on notice periods you did not choose, so the pipeline has to run continuously rather than starting up when a client leaves. By the time you notice the gap, a campaign started that week is weeks from a signed retainer. That is the argument for a month-to-month retainer rather than a project.
WHO WE TARGET FOR YOU
Which of these matters depends on whether you sell brand, performance or build work.
The default for retained work. Below 200 staff the VP is usually the whole decision.
For paid media, lifecycle and funnel work. They own a number and know within a minute whether they are behind it.
For creative studios and design shops. Slower cycles, larger projects, a buyer who cares about the work more than the deck.
With no marketing leader yet the founder is the buyer, and the first agency hired usually keeps the account for years.
For performance shops. A Shopify or Amazon owner is reachable, decides alone, and knows their numbers.
Common at funded startups and larger ecommerce brands. Often briefs the agency even when someone else signs it.
THE DATA WE BUILD FROM
Where we start depends on the kind of client you want more of.
The most common agency target: a marketing team with a budget and a number.
For performance and ecommerce agencies, and the largest list we hold.
For marketplace and retail media work. The buyer is usually the owner.
A raise means a new marketing budget and often a first agency hire.
Series A is where the first VP Marketing gets hired and starts buying.
Software vendors already paying for acquisition, so the budget question is settled.
For a regional agency selling to owner-operated businesses nearby.
For anyone whose customer is another agency: white-label suppliers, production partners, freelancer networks.
Each also sold as a one-time CSV at $295 if you would rather run the campaign yourself.
Where none of these covers the clients you want, we build the list to spec. Waterfall sourcing finds 42% more valid contacts than the standard sources alone.
WHICH PLAN FITS AN AGENCY
If one or two people take new business calls on top of client work, you can handle a few meetings a month and no more. Intent Takeover targets up to 1,000 accounts most likely to buy now, 5+ touches each. Buying more volume than you can staff produces replies that go stale.
With people whose job is new business and a broad ICP, run both. TAM Takeover covers up to 20,000 ICP-matching leads a month with light-touch email, reaching the full market every 30 to 90 days, while Intent Takeover works the accounts showing signs now. TAM alone is $2,000.
WHICH CHANNELS CARRY WEIGHT
Included in every plan. Domains, mailboxes, warmup and software are ours, and your agency domain is never used for cold sending.
Worth it here in a way it is not everywhere, because marketers live on LinkedIn. They look you up before replying, and a touch there first makes that lookup expected.
Ads run against the same account list, so the account has seen your name before the email lands. The prospect also watches you run the channel you want to sell them.
Cold calls are +$1,500 a month, and we suggest them less often here: a marketing leader is easier to reach in an inbox than on a phone.
THE FIRST 30 DAYS
Taylor, our onboarding specialist, owns the setup and the sequence is fixed.
A shared Slack channel and the onboarding form covering your ICP, offer and target retainer size.
We buy the sending domains and set up mailboxes. Warmup takes real time, so this starts before the messaging is finished.
You send the accounts we must never contact: current clients, anyone in an active pitch, and brands your clients compete with.
You approve the angles, the first campaign goes out, and weekly optimization starts from real reply data.
THREE PLANS, FLAT MONTHLY FEE
Boutique agencies start on Intent Takeover. Agencies with a sales team want TAM + Intent. Same team and inclusions on all three, no setup fee.
421+ CLIENTS IN FOUR YEARS
14,000+ leads generated. The reply-rate benchmarks behind these numbers are in our cold email statistics, built from 1,288,605 real emails.
TESTIMONIAL HERO
Testimonial Hero is a video testimonial production service selling to B2B marketing teams. Same buyer as yours, and a services business rather than a product, which makes it the closest of our three published studies for an agency.
The other two are Cytena, a laboratory instrument maker, and Alts.co, an alternative-investments platform. Neither says much about agency outbound. More on customers.
WORTH READING FIRST
Which vendors have a real page for this buyer and which added the word. We rank ourselves last.
Every vertical we have a page for, including where we say the fit is poor.
The two methods side by side: intent-based on 1,000 accounts, or TAM-based across 20,000.
The email channel in detail: data sourcing, copy, deliverability, reporting.
AGENCY OUTBOUND QUESTIONS
Do you white-label lead generation for our clients?
No. We work with your agency as the client and run outbound to win you new retainers. Reselling our service under your brand is a different arrangement. Say so on the call and we will tell you straight away whether we can help.
Our prospects are marketers. Will they see through a cold email?
They will see through a bad one instantly, which is why copy matters more here than in most verticals. Every prospect gets an email written for them after research on the company, and you approve the angles before anything sends. With this audience a template also costs you the credibility you were writing to establish.
Will you run outbound for agencies that compete with us?
Ask on the call and get the answer in writing. It is a fair question for any vendor with an agency vertical, because one working several agencies may be mailing the same accounts for two of you. Tell us at onboarding which accounts and categories are off limits and the exclusion list is applied before a single send.
How do you handle the churn cycle when a retainer ends?
By not stopping. A campaign started the week a client gives notice is still weeks from a signed replacement, so the pipeline has to run through the good months too. That is the argument for a month-to-month retainer rather than a project: you throttle the volume instead of switching it off.
Which clients should we target, and can you build that list?
Depends what you sell. Performance and ecommerce shops start from Shopify sellers at 120,000 contacts or Amazon sellers at 85,000. Demand-gen agencies start from SaaS companies at 52,000, or companies using Capterra at 12,000 where the acquisition budget already exists. A raise is the other trigger, covered by the newly funded and Series A lists.
Is LinkedIn worth the extra $1,000 a month for us?
More often than for other verticals, because marketers use LinkedIn and will look at your profile before replying. A touch there first makes the lookup expected. Ads at +$1,000 do a similar job, with a second benefit for an agency: the prospect watches you run the channel you want to sell them.
What does an agency campaign cost?
Intent Takeover is $1,000 per month for up to 1,000 high-intent leads with 5+ touches each. TAM Takeover is $2,000, and both together is $2,500, which is what we suggest for an agency with a real sales team. Add-ons are LinkedIn +$1,000, ads +$1,000, cold calls +$1,500. No setup fee, month-to-month.
Should we just do this in-house? We already have the skills.
Sometimes yes. You employ people who write copy and run campaigns, so pointing them at your own pipeline for a quarter is a cheap experiment, and our one-time lists at $295 exist partly for that. The cost is not the software, it is the hours, and pipeline work is the first thing dropped when a client deadline moves.