Lead generation for consultants, run for you from $2,000 per month.
This page is for a consulting or advisory practice buying outbound for itself. Two very different firms search this term. One is an independent consultant or a three-person practice, where the person who would take the meeting is also the person delivering the work. The other is a consulting firm of roughly twelve to eighty staff with at least one salesperson, buying capacity the way a software company buys it.
The second is a normal outbound client for us. The first often should not hire anybody, and that includes us. If you deliver personally, a full pipeline becomes a scheduling problem, and a retainer paid during a delivery-heavy month is money spent on meetings you cannot take. Our comparison of lead generation companies for consultants and agencies works through that in full.
If you do have someone to take the meetings: plans start at $2,000 per month for up to 10,000 emails a month, and the Intent track touches each high-intent account 5+ times. Month-to-month, no setup fee, sending in seven days.
WHY THE EMAIL IS HARDER TO WRITE HERE
When a software company hires us, the email describes a product, and the prospect is judging the product rather than the writer. When a consultancy hires us, the email is a claim about how one person thinks, sent from that person's mailbox.
So the email has to carry a specific problem you have already solved for a company like theirs, in detail only someone who did the work would include. A capability list does not do that. We write from a call with whoever owns the practice area, and you approve every sequence. Copy written per prospect gets 3.2x the reply rate of templates in our campaigns.
We would rather send four hundred emails you can stand behind than eight thousand you would not have signed. That is why we recommend the Intent track.
WHO WE TARGET FOR YOU
The title depends on the practice, so we start by asking what you sell rather than which industries you would accept work from.
COO and VP Operations, usually at companies past the point where the founder still runs the floor.
CFO and controller. Below roughly 300 staff the CFO is the only finance title worth writing to.
CHRO and VP People. Slower to reply and more likely to forward you internally.
CTO and VP Engineering, with head of platform or head of data where the budget sits a level down.
Under 200 staff the founder is often the whole buying committee, and a short email there beats a long one to a function head.
The hardest list to build, and we will push you to pick one. A campaign aimed at every company that might need a consultant reads like it was aimed at nobody.
THE DATA WE BUILD FROM
There is no list of companies that hire consultants, and anyone selling you one is selling a guess. The list gets built from the vertical you name. These are the starting points we use most often.
For product, go-to-market and RevOps practices.
If agencies are your client base: pricing, delivery operations or M&A advisory work.
A funding event is the clearest trigger for outside help: the money and the mandate arrive together.
Usually the first round where a company hires an advisor rather than a friend.
For a regional practice selling within driving distance. We filter by geography first.
What a vertical specialism buys you: a construction practice writes a far better email than a general one.
Restaurant and hospitality practices use the restaurants list at 53,500 contacts the same way. Where no list covers your vertical we build it to spec with waterfall sourcing, which finds 42% more valid contacts than standard sources alone.
WHICH TRACK FITS A CONSULTANCY
This is the track we recommend. A consultancy can take a handful of meetings a month. The TAM track would put light touches across the whole market and produce replies nobody has time to work, and warm prospects go cold in an inbox.
The Intent track picks the accounts most likely to buy now and touches each 5+ times. That matches a firm with one or two people who can hold a first conversation.
Only with a real sales function and a market broader than a few hundred named accounts. Every plan includes the TAM track, and the price depends only on email volume. Most firms on this page should not run it.
If your market is 400 firms, no plan should send 20,000 emails a month.
WHICH CHANNELS CARRY WEIGHT
Included in every plan, and the channel that lets a specific researched claim land in full.
Worth adding when your name and writing already exist there, because the profile does work the email cannot.
Available on every plan. Sensible when the engagement is six figures and the buyer expects a voice first.
THE FIRST 30 DAYS
Taylor, our onboarding specialist, owns the setup and the sequence is fixed.
A shared Slack channel and the onboarding form covering your practice area, offer and targets.
We buy the sending domains and set up mailboxes. Your firm's main domain is never used for cold sending.
You send the companies we must never contact. For a consultancy that list is long: clients, past clients, referral partners, anyone a partner is courting.
We walk the plan with you, you approve the angles, the first campaign goes out, and weekly optimization starts from real reply data.
THREE PLANS, FLAT MONTHLY FEE
The price depends only on email volume. Every plan includes both tracks, and almost every consultancy should run the Intent track. Same team and inclusions on all three, no setup fee.
Every plan includes both tracks. The price depends only on email volume. Add-on channels on any plan: cold calls +$1,500/mo, ads +$1,000/mo, LinkedIn +$1,000/mo.
421+ CLIENTS IN FOUR YEARS
14,000+ leads generated. The reply-rate benchmarks behind the numbers on this page are in our cold email statistics, built from 1,288,605 real emails.
TESTIMONIAL HERO
Testimonial Hero is a video testimonial production service selling to B2B marketing teams. It is a services business selling a delivered engagement rather than a product.
Our consulting case study is a data visualization consultancy selling to research institutions, non-profits and enterprises: 174 interested replies from about 52,000 emails. All eight case studies are at customers.
BEFORE YOU BUY ANYTHING
Published prices and terms for twelve vendors. We rank ourselves last in it.
Every vertical we have a page for, including the ones where we say the fit is poor.
How a meeting gets booked, from the list build to the reply that agrees a time.
All three plans feature by feature, plus the add-on channels.
Reply data for this market: cold email agency for consulting firms.
CONSULTING OUTBOUND QUESTIONS
Should a solo consultant buy outbound at all?
Often not. If you deliver every engagement personally you have room for a handful of new clients a year, and first meetings compete with the billable hours that pay for them. Outbound starts to make sense when the referral flow has stopped growing and somebody other than you can deliver. We sell outbound and we still tell people this, because a client who buys at the wrong stage cancels in month three.
Who writes the emails when what I sell is my own judgment?
Our copywriters, after a call with whoever owns the practice area, and you approve every sequence before it sends. The email has to carry a specific problem you have solved for a company like the one receiving it. A capability list will not do that job. Copy written per prospect gets 3.2x the reply rate of merge-field templates in our campaigns.
Do you have a list of companies that hire consultants?
No, and nobody does. Hiring a consultant is not an attribute you can buy in a database. We build your list from the vertical you name, using our email lists where one fits and waterfall sourcing where none does.
My practice has no named vertical. Can you still build a list?
We can, and it will be the weakest campaign we run for you. We will push you to pick one, because the vertical is what makes the email specific. If you serve several, run the one where you have the best story first. Adding a second segment later costs nothing extra on the same plan.
What titles do you target for a consulting firm?
It depends on the practice. Operations consultancies get COO and VP Operations. Finance practices get CFO and controller. Change and org work goes to CHRO and VP People. Technology practices get CTO and VP Engineering. Under 200 staff the founder is often the better target than any function head.
Can you slow the campaign down when my delivery calendar is full?
Yes. Tell your account strategist in the shared Slack channel and we narrow the target list or pause sending. Billing is month-to-month so you can stop and restart, though the infrastructure works better at low volume than going dark and needing warming again.
Do you have a consulting case study?
Yes. A data visualization consultancy selling to research institutions, non-profits and enterprises got 174 interested replies from about 52,000 emails. The study is published without the client's name. Testimonial Hero, a video production service selling to B2B marketing teams, is the closest named one at $85K in pipeline growth.
What does this cost and how long am I committed?
Plans start at $2,000 per month for up to 10,000 emails a month, and the price depends only on email volume. Every plan includes both tracks, TAM Takeover and Intent Takeover, and for a consultancy we recommend the Intent track. Each plan covers strategy, list building, enrichment, copywriting, domains and mailboxes, warmup, software, reply handling and reporting, with a dedicated US account strategist. No setup fee, month-to-month, cancel anytime.