Cold email agency for healthcare companies
Sales.co runs done-for-you cold email for companies that sell into healthcare organisations: device makers, health IT and telehealth vendors, labs, billing and staffing suppliers. Between March and August 2026, 44,604 people at healthcare and life sciences organisations got a first cold email from campaigns on the Sales.co platform. Of them, 0.15% replied positively, about half the 0.29% across all industries. Above 500 employees, 4 of 12,971 did.
How healthcare buyers answer cold email
The unit is the contact: one person who got a first cold email from one of 20 B2B campaigns on the Sales.co platform between March 6 and August 31, 2026, with replies counted up to October 9, 2026. The campaigns sold different products and services, so the tables show how these people answer B2B cold email in general. A positive reply is one where the person shows interest, asks a question, asks to be contacted later or refers a colleague.
| Recipient's industry | Contacts | Replied in person | Positive reply | Positive rate |
|---|---|---|---|---|
| All industries | 336,257 | 2,830 | 975 | 0.29% |
| Healthcare and life sciences | 44,604 | 255 | 66 | 0.15% |
One campaign supplied 11,814 of the 44,604 contacts (26%) and 6 of the 66 positive replies, a rate of 0.05%. The other 18 campaigns together got 60 from 32,790, or 0.18%.
By company size
| Employees at the recipient's organisation | Contacts | Replied in person | Positive reply | Positive rate |
|---|---|---|---|---|
| 1 to 10 | 5,583 | 67 | 14 | 0.25% |
| 11 to 50 | 11,882 | 102 | 29 | 0.24% |
| 51 to 200 | 9,230 | 46 | 14 | 0.15% |
| 201 to 500 | 4,398 | 10 | 3 | 0.07% |
| 501 to 1,000 | 3,939 | 8 | 1 | 0.03% |
| 1,001 to 5,000 | 6,088 | 8 | 1 | 0.02% |
| 5,001 and up | 2,944 | 4 | 2 | 0.07% |
| No size on file | 540 | 10 | 2 | 0.37% |
An independent practice and a health system are different markets. Organisations of up to 50 people replied positively 0.25% of the time (43 of 17,465). Above 500 employees, 4 of 12,971 contacts did.
By department
| Department | Contacts | Replied in person | Positive reply | Positive rate |
|---|---|---|---|---|
| Executive | 17,106 | 148 | 41 | 0.24% |
| Medical | 8,319 | 23 | 5 | 0.06% |
| Marketing | 7,138 | 45 | 16 | 0.22% |
| Operations | 7,005 | 20 | 2 | 0.03% |
| Finance | 1,024 | 2 | 0 | 0.00% |
| Other departments | 4,012 | 17 | 2 | 0.05% |
Clinical staff rarely answer cold email: 5 positive replies from 8,319 contacts in the medical department, and 2 from 7,005 in operations. The executive department, which at a practice is the owner or managing partner, sent 41 of the 66 positive replies.
By seniority
| Level | Contacts | Replied in person | Positive reply | Positive rate |
|---|---|---|---|---|
| C-level | 17,456 | 138 | 35 | 0.20% |
| VP | 4,367 | 16 | 6 | 0.14% |
| Director | 14,748 | 62 | 15 | 0.10% |
| Manager | 3,020 | 8 | 3 | 0.10% |
| Other levels | 5,013 | 31 | 7 | 0.14% |
Capital budgets often move once a year, so a deal that stalls in March may be parked, not lost. Front desks and assistants screen calls, and cold calls are an add-on for the cases where a switchboard sits between the seller and the buyer.
The numbers as a file: cold-email-healthcare-companies-2026.csv. The all-contact figures and the method are in the cold email conversion rate benchmarks.
Who Sales.co emails in healthcare
| Segment | Who gets the email |
|---|---|
| Independent practices | The practice owner or managing partner, with the office manager screening what reaches them |
| Groups and health systems | Director of materials management, VP Supply Chain, clinical director, CMIO, director of revenue cycle, practice administrator |
This is not patient acquisition. Sales.co does not buy consumer enquiries for a clinic. More on this vertical: the Sales.co healthcare companies page.
Lists the campaigns are built from
| List | Contacts | Used for |
|---|---|---|
| Doctors | 52,400 | Physicians in practice, for anything sold to a clinical buyer directly. |
| Dentists | 51,200 | Dental practices, mostly owner-operated, so the shortest decision in this list. |
| Nurses | 49,800 | For staffing suppliers, credentialing vendors, and products a nurse uses. |
| Chiropractors | 48,500 | Small owner-run clinics: practice software, billing services, equipment. |
| Pharmacists | 47,200 | Retail and clinical pharmacy: dispensing technology, compounding supply. |
| Physical Therapists | 44,800 | Outpatient rehab clinics: scheduling software, RCM services, treatment equipment. |
| Optometrists | 38,600 | Eye care practices, with a retail side that buys differently. |
| Veterinarians | 31,400 | Animal health is its own supply chain; consolidation has changed who signs. |
| Medical Spas | 10,900 | The fastest buyer here: the owner signs for devices and consumables without a committee. |
There is no hospitals list and no health-system list. Those are account lists built to order.
Sales.co plans
| Plan | Emails per month | Price | Setup fee | Term |
|---|---|---|---|---|
| 10,000 | Up to 10,000 | $2,000/mo | None | Month-to-month |
| 15,000 | Up to 15,000 | $2,500/mo | None | Month-to-month |
| 20,000 | Up to 20,000 | $3,000/mo | None | Month-to-month |
Add-ons on any plan: cold calls +$1,500/mo, ads +$1,000/mo, LinkedIn +$1,000/mo. Every plan includes both tracks, TAM Takeover and Intent Takeover. The fee covers strategy, list building, a unique email for every prospect, the sending domains and mailboxes, follow-up on every positive reply, a US account strategist and live dashboards. Sending starts within 7 days. Full pricing.
Questions
Does cold email work for selling into healthcare?
About half as well as elsewhere: 66 of 44,604 healthcare contacts replied positively, 0.15% against 0.29% overall. Small organisations answer (0.25% at up to 50 people); systems above 500 employees almost never do (4 of 12,971).
Who in a healthcare organisation answers a cold email?
Owners and executives. The executive department replied positively 0.24% of the time; the medical department 0.06%.
What does it cost?
Sales.co charges $2,000/mo for up to 10,000 emails, $2,500 for 15,000 and $3,000 for 20,000, month-to-month with no setup fee.
How fast does a campaign start?
Sending starts within 7 days at Sales.co.
Reply data from the Sales.co sending platform, read October 9, 2026: first emails sent March 6 to August 31, 2026 in 20 campaigns. Targeting and list counts from the Sales.co healthcare companies page. Pricing from sales.co/pricing, October 9, 2026. Report a change: contact.
Other industries: fintech companies · IT services firms and MSPs · recruiters and staffing firms · manufacturers · marketing agencies · seed-stage SaaS startups · cybersecurity companies · logistics companies · software companies · professional services firms · consulting firms
Related: Conversion rate benchmarks · Best cold email agency for B2B · List building · Reply management · Domains and warmup