Features / Add-on channels
Add-on channels: what they do and how to use them
Updated November 7, 2026. Our pages cited here were read that day.
Any Sales.co plan can add three channels on top of cold email: cold calls for $1,500 a month, ads for $1,000 and LinkedIn for $1,000. All four channels together are sold as GTM engineering at $5,500 a month. Add-ons are priced per channel, per month, on top of the plan fee.
This page is for B2B teams already sending cold email, or about to, who want the same target accounts to hear from them in more than one place. It covers what each add-on costs, how to add one, and what we can and cannot tell you about results.
Quick picks: what are you doing?
| You have | Add | Monthly cost on top of the plan |
|---|---|---|
| Email only, and want a voice on the line | Cold calls | +$1,500 |
| Target accounts you want to keep seeing your name | Ads | +$1,000 |
| Buyers who live on LinkedIn | +$1,000 | |
| A need for all of it | GTM engineering (email plus all three) | $5,500 in total |
| No sending yet | A done-for-you plan first | From $2,000 |
What the add-ons do
The home page describes the second half of Intent Takeover as surrounding your highest-intent accounts across email, ads, LinkedIn and cold calls until they convert. The add-ons are how a plan gets the three channels beyond email. They sit on top of any of the three plans, so the email volume and the channels are chosen separately.
The pricing page lists each add-on as available on every plan and priced per channel, per month. The $5,500 price matches the $2,000 plan plus all three add-ons ($1,500 + $1,000 + $1,000).
How to add a channel
- Pick the email plan first on the pricing page.
- Decide which channel fits your buyer using the table above.
- Book a call from the pricing page and name the add-on. The call is also where to ask what the channel's first month looks like for your market.
- You are done when the add-on is on your plan and its price is added to your monthly fee.
Why a second channel: what email alone misses
Across 336,257 contacts in 20 Sales.co B2B campaigns (March to August 2026), the median campaign got a personal reply from 0.65% of contacts. So on a typical campaign more than 99 of every 100 people you email do not send a personal reply. In Sales.co's own campaign, 42 of the 143 booked calls came from companies whose emailed contact never replied at all. Interest does not always show up as a reply, so the same accounts may be worth reaching somewhere else too.
Limits
- Sales.co has not published meeting rates for calls, ads or LinkedIn. The numbers on this page are email numbers.
- The pricing page does not say whether ad spend is inside the +$1,000 for ads. Ask on the call before you add it.
- Add-ons need a plan. They are not sold alone.
- The pricing page does not say which email volume the $5,500 package includes.
What it costs
| Add-on | Price | Available on |
|---|---|---|
| Cold calls | +$1,500 a month | Every plan |
| Ads | +$1,000 a month | Every plan |
| +$1,000 a month | Every plan | |
| All four channels (GTM engineering) | $5,500 a month | One package |
Plans: $2,000 a month for up to 10,000 emails, $2,500 for 15,000, $3,000 for 20,000, month-to-month. Read from the pricing page on November 7, 2026.
Sources
- Add-on and plan prices, GTM engineering package: pricing page, read November 7, 2026.
- Intent Takeover across email, ads, LinkedIn and cold calls: home page, read November 7, 2026.
- Reply rates and the 42 bookings without a reply: the calculator page and the conversion rate benchmarks, read November 7, 2026.
FAQ
How much do the Sales.co add-ons cost?
Cold calls are $1,500 a month, ads $1,000 a month and LinkedIn $1,000 a month, each on top of the plan fee. Email plus all three is $5,500 a month.
Can I buy cold calling without a cold email plan?
No. The pricing page lists the add-ons as available on every plan, priced on top of the plan fee, so a plan comes first.
Is ad spend included in the ads add-on?
The pricing page does not say. Ask on the call before you add it.
Why add a channel at all?
At the median Sales.co campaign 0.65% of contacts reply, and in Sales.co's own campaign 42 of 143 booked calls came from companies whose contact never replied. A second channel is a way to reach accounts that did not reply to email.