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Sales Email Templates

Sales email templates for booking meetings and closing deals, each one tested in live Sales.co campaigns. Across 5,328 tracked sends, these 23 templates averaged a 4.4% reply rate and a 1.9% positive reply rate. Templates are ranked by positive reply rate below.

23
Templates
5,328
Tracked Sends
1.9%
Avg Positive Reply Rate

Top 20 by positive reply rate

01 Formal Social Proof Email
Formal, Problem → Trust → Value Prop → CTA
3.2%
62 sent
02 Formal Question-Based Email
Formal, Question → Value Prop → CTA
3.2%
94 sent
03 Energetic Social Proof Email
Energetic, Problem → Trust → Value Prop → CTA
3%
66 sent
04 Informal Social Proof Email
Informal, Trust → Value Prop → CTA
2.4%
167 sent
05 Informal Problem-Solution Email
Informal, Problem → Value Prop → CTA
2.2%
180 sent
06 Energetic Problem-Solution Email
Energetic, Problem → Value Prop → CTA
2.2%
182 sent
07 Formal Social Proof Email
Formal, Problem → Trust → Value Prop → CTA
2.1%
96 sent
08 Informal Social Proof Email
Informal, Problem → Trust → Value Prop → CTA
2%
50 sent
09 Formal Social Proof Email
Formal, Trust → Value Prop → CTA
2%
51 sent
10 Informal Social Proof Email
Informal, Value Prop → Trust → CTA
1.9%
256 sent
11 Informal Social Proof Email
Informal, Problem → Trust → Value Prop → CTA
1.9%
106 sent
12 Energetic Social Proof Email
Energetic, Trust → Value Prop → CTA
1.8%
55 sent
13 Energetic Social Proof Email
Energetic, Value Prop → Trust → CTA
1.8%
222 sent
14 Energetic Social Proof Email
Energetic, Value Prop → Trust → CTA
1.8%
56 sent
15 Humble Social Proof Email
Humble, Problem → Trust → Value Prop → CTA
1.7%
58 sent
16 Formal Social Proof Email
Formal, Problem → Trust → Value Prop → CTA
1.7%
116 sent
17 Informal Question-Based Email
Informal, Question → Value Prop → CTA
1.7%
2,901 sent
18 Informal Social Proof Email
Informal, Value Prop → Trust → CTA
1.7%
118 sent
19 Formal Question-Based Email
Formal, Question → Value Prop → CTA
1.7%
119 sent
20 Energetic Question-Based Email
Energetic, Question → Value Prop → CTA
1.7%
60 sent

FAQ

What is a good reply rate for sales email templates?

Across 5,328 tracked sends in this category, the average total reply rate was 4.4% and the average positive reply rate was 1.9%. Anything above 1.9% positive puts you ahead of the average template here.

Where do these numbers come from?

Sales.co is a done-for-you cold email agency. Every template on this page was sent in real client campaigns through our sending infrastructure, which has delivered over 1,723,157 emails. Reply rates are measured, not estimated.

Can I copy these templates?

Yes. Every template page has one-click copy for the subject line and body. Replace the {{placeholders}} with your prospect details and add one genuine personalization before sending.

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