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Cold Outreach Email Templates

Cold outreach email templates for first-touch prospecting, tested in live Sales.co campaigns. Across 10,578 tracked sends, these 90 templates averaged a 5.1% reply rate and a 2.1% positive reply rate. Templates are ranked by positive reply rate below.

90
Templates
10,578
Tracked Sends
2.1%
Avg Positive Reply Rate

Top 20 by positive reply rate

01 Informal Social Proof Email
Informal, Value Prop → Trust → CTA
5.3%
57 sent
02 Energetic Social Proof Email
Energetic, Problem → Trust → Value Prop → CTA
4.6%
65 sent
03 Informal Social Proof Email
Informal, Value Prop → Trust → CTA
3.7%
81 sent
04 Formal Social Proof Email
Formal, Trust → Value Prop → CTA
3.7%
54 sent
05 Formal Social Proof Email
Formal, Trust → Value Prop → CTA
3.5%
58 sent
06 Informal Social Proof Email
Informal, Problem → Trust → Value Prop → CTA
3.5%
58 sent
07 Energetic Social Proof Email
Energetic, Value Prop → Trust → CTA
3.5%
58 sent
08 Humble Problem-Solution Email
Humble, Problem → Value Prop → CTA
3.5%
58 sent
09 Energetic Social Proof Email
Energetic, Problem → Trust → Value Prop → CTA
3.4%
59 sent
10 Informal Social Proof Email
Informal, Value Prop → Trust → CTA
3.3%
61 sent
11 Humble Social Proof Email
Humble, Value Prop → Trust → CTA
3.2%
63 sent
12 Informal Social Proof Email
Informal, Value Prop → Trust → CTA
3.2%
63 sent
13 Informal Social Proof Email
Informal, Value Prop → Trust → CTA
3.1%
65 sent
14 Energetic Social Proof Email
Energetic, Value Prop → Trust → CTA
2.9%
69 sent
15 Informal Social Proof Email
Informal, Value Prop → Trust → CTA
2.8%
71 sent
16 Energetic Social Proof Email
Energetic, Value Prop → Trust → CTA
2.8%
72 sent
17 Humble Social Proof Email
Humble, Value Prop → Trust → CTA
2.7%
73 sent
18 Energetic Social Proof Email
Energetic, Problem → Trust → Value Prop → CTA
2.7%
75 sent
19 Informal Social Proof Email
Informal, Trust → Value Prop → CTA
2.6%
113 sent
20 Energetic Social Proof Email
Energetic, Value Prop → Trust → CTA
2.6%
76 sent

FAQ

What is a good reply rate for cold outreach email templates?

Across 10,578 tracked sends in this category, the average total reply rate was 5.1% and the average positive reply rate was 2.1%. Anything above 2.1% positive puts you ahead of the average template here.

Where do these numbers come from?

Sales.co is a done-for-you cold email agency. Every template on this page was sent in real client campaigns through our sending infrastructure, which has delivered over 1,723,157 emails. Reply rates are measured, not estimated.

Can I copy these templates?

Yes. Every template page has one-click copy for the subject line and body. Replace the {{placeholders}} with your prospect details and add one genuine personalization before sending.

Browse other categories

Sales Email Templates Networking Email Templates B2B Cold Email Templates Cold Email Statistics

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