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B2B Cold Email Templates

Our complete library of B2B cold email templates, ranked by real positive reply rate. Across 22,274 tracked sends, these 164 templates averaged a 4.9% reply rate and a 2% positive reply rate. Templates are ranked by positive reply rate below.

164
Templates
22,274
Tracked Sends
2%
Avg Positive Reply Rate

Top 20 by positive reply rate

01 Informal Social Proof Email
Informal, Value Prop → Trust → CTA
5.3%
57 sent
02 Energetic Social Proof Email
Energetic, Problem → Trust → Value Prop → CTA
4.6%
65 sent
03 Formal Problem-Solution Email
Formal, Problem → Value Prop → CTA
4%
74 sent
04 Informal Question-Based Email
Informal, Question → Value Prop → CTA
3.9%
51 sent
05 Humble Question-Based Email
Humble, Question → Value Prop → CTA
3.9%
52 sent
06 Informal Question-Based Email
Informal, Question → Value Prop → CTA
3.8%
53 sent
07 Informal Social Proof Email
Informal, Value Prop → Trust → CTA
3.7%
81 sent
08 Formal Social Proof Email
Formal, Trust → Value Prop → CTA
3.7%
54 sent
09 Formal Problem-Solution Email
Formal, Problem → Value Prop → CTA
3.6%
56 sent
10 Formal Social Proof Email
Formal, Trust → Value Prop → CTA
3.5%
58 sent
11 Informal Social Proof Email
Informal, Problem → Trust → Value Prop → CTA
3.5%
58 sent
12 Energetic Social Proof Email
Energetic, Value Prop → Trust → CTA
3.5%
58 sent
13 Humble Problem-Solution Email
Humble, Problem → Value Prop → CTA
3.5%
58 sent
14 Energetic Social Proof Email
Energetic, Problem → Trust → Value Prop → CTA
3.4%
59 sent
15 Informal Social Proof Email
Informal, Value Prop → Trust → CTA
3.3%
61 sent
16 Formal Social Proof Email
Formal, Problem → Trust → Value Prop → CTA
3.2%
62 sent
17 Formal Question-Based Email
Formal, Question → Value Prop → CTA
3.2%
94 sent
18 Humble Social Proof Email
Humble, Value Prop → Trust → CTA
3.2%
63 sent
19 Informal Social Proof Email
Informal, Value Prop → Trust → CTA
3.2%
63 sent
20 Informal Social Proof Email
Informal, Value Prop → Trust → CTA
3.1%
65 sent

FAQ

What is a good reply rate for b2b cold email templates?

Across 22,274 tracked sends in this category, the average total reply rate was 4.9% and the average positive reply rate was 2%. Anything above 2% positive puts you ahead of the average template here.

Where do these numbers come from?

Sales.co is a done-for-you cold email agency. Every template on this page was sent in real client campaigns through our sending infrastructure, which has delivered over 1,723,157 emails. Reply rates are measured, not estimated.

Can I copy these templates?

Yes. Every template page has one-click copy for the subject line and body. Replace the {{placeholders}} with your prospect details and add one genuine personalization before sending.

Browse other categories

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