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Informal Social Proof Email

An informal cold email template built on a Value Prop → Trust → CTA structure. It earned a 2.8% positive reply rate across 71 real sends from Sales.co campaigns.

Outreach Informal 2.8% positive reply rate

2.8%

Positive Reply Rate

2.8%

Total Reply Rate

Emails Sent

Subject Line

{{first_name}} {{company_name}}'s Connect

Email Body

Hi {{first_name}},

Just following up—saw {{company_name}} is attending {{event_name}}. We'll have a booth there and would love to connect for a quick 15-30 min chat. Let me know if you're open to it!

Best,
{{company_name}}

Best Performing ICP

Seniority

unknown

7.1% positive rate
28 emails sent

Industry

marketing and advertising

5.9% positive rate
17 emails sent

How to Use This Template

1.Replace every {{placeholder}} with specific details about your prospect
2.Rewrite the value proposition to match what you actually sell
3.Add one genuine personalization beyond the merge fields
4.Read it out loud once. If a sentence sounds like marketing, cut it

Email Structure

Value Prop → Trust → CTA

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Formal Social Proof Email

3.7% positive reply rate, 54 sent

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