Cybersecurity lead generation for security vendors and security services firms.
This page is for a company that sells security buying outbound for itself: a product vendor, an MSSP, a pentest shop, a vCISO practice. If you sell managed IT rather than security, IT services is the page you want. If you sell software that happens to have a security feature, start at software companies.
We are Sales.co. 421+ clients in four years, 14,000+ leads generated. From $1,000 a month, month-to-month, no setup fee, sending in seven days. The security buyer is the most sequence-aware audience in B2B, which shapes everything below.
WHO WE TARGET FOR YOU
Security titles are a short list and every vendor in your category mails the same people. Per-prospect copy and a real reason for contact, or nothing.
Gets more outbound than anyone else in the company. Worth contacting only when you have something specific about their environment.
Owns the budget line in larger organizations. Often the practical decision maker even when the CISO signs.
Reads the technical claim and will check it. The title to open with when your product is genuinely different.
The route in for audit, evidence collection and questionnaire work. A dated obligation beats a feature claim here.
At smaller companies nobody has security in their title. This person owns it by default, and is the real buyer for most MSSP and vCISO offers.
We do not blast the security title list. It is small, and burning it costs you the market rather than a month.
THE DATA WE BUILD FROM
There is no CISO list page on this site. The security-buyer list is built to spec with our waterfall approach, which finds 42% more valid contacts than standard sources alone. The stack lists below narrow companies before we look for people. Knowing a company runs a platform tells you what they run, not that they are buying.
Access control, data classification, exfiltration monitoring.
Identity angle: joiner-mover-leaver, entitlement review, SaaS identity sprawl.
A proxy for the size and audit obligations to buy security tooling at all.
Software firms that answer a security questionnaire to close their own deals. The best pool for compliance-led offers.
Regulated buyers you may sell into. We build security contacts inside them rather than mailing clinicians.
Client-confidentiality obligations and, at mid-size, no security team.
Regulated, small, and usually outsourcing security entirely.
59+ lists, one-time CSV downloads at $295 each. Separate from the managed service.
HOW WE HANDLE DATA AND SENDING
Security buyers ask what we do with data before they ask what it costs. This is the mechanism, not legal advice. We are not a compliance authority, and what you may say about your own security claims is your counsel's decision.
We contact people at work. Nothing here targets consumers or personal accounts.
You give us the companies never to contact and the addresses to exclude, and we apply it before anything goes out.
Every message carries an opt-out, honoured across the whole account rather than one campaign.
Sending runs on domains we buy and warm, which keeps the reputation you sell on out of it.
We do not put customer records, PHI or financial data into the prospect data we build.
Every prospect, reply and call is yours, with live dashboards, exports and CRM integration on request.
WHICH PLAN FITS
TAM + Intent Takeover, $2,500 a month, when your market is the whole mid-market. That describes most MSSPs, vCISO practices and compliance-led products: thousands of companies could buy, and the one that will is the one whose auditor just asked a question. Reaching the full list every 30-90 days catches those, and accounts with a visible reason to talk get 5+ touches on top.
Intent Takeover alone, $1,000 a month, when you sell a narrow product to a named set of accounts: OT and ICS security, or anything tied to one platform.
What we would not do is run TAM Takeover on its own here. Light-touch email at 20,000 a month with no depth behind it is the pattern this audience recognizes and ignores.
WHICH CHANNELS CARRY WEIGHT
The add-on that matters most here. Security leadership is active on it and notices a name twice.
Account saturation before the email lands, so the first email is not from a stranger.
Still the spine, on the condition that it does not read like a sequence. Per-prospect copy gets 3.2x the reply rate of templates in our campaigns.
The least effective channel against a security buyer. We will run it if you want it, but we would spend the budget on LinkedIn and ads first.
Positive replies get answered in under 10 minutes by a person, which is where our 2.6x meeting booking rate comes from. With a technical buyer the second email is usually a real question, and a slow answer reads as a bot.
THE FIRST 30 DAYS
Taylor, our onboarding specialist, runs the first week. Security clients spend longer on messaging approval than most, and that is the right place to spend it.
A shared Slack channel and the onboarding form: your ICP, your offer, and the claims you are allowed to make.
We buy the domains and warm the mailboxes. Your primary domain is never used for cold sending.
You send the exclusion list and tell us which security and compliance claims we may put in writing.
We walk the plan with you and the first campaign sends, then weekly optimization on the reply data.
THREE PLANS, FLAT MONTHLY FEE
Same team, same inclusions, no setup fee. For security vendors the right-hand card is the usual answer.
421+ CLIENTS IN FOUR YEARS
14,000+ leads generated. Waterfall sourcing finds 42% more valid contacts than standard sources alone, and replies answered in under 10 minutes produce a 2.6x meeting booking rate. The benchmarks are in our cold email statistics, built from 1,288,605 real emails.
We have no published case study for a security vendor. The three we publish are a lab-instrument company, a video testimonial service and an alternative-investments platform, and we are not going to describe one as security work. Read them on the customers page.
READ NEXT
Best Lead Generation Companies for IT and Software Firms in 2026, Compared. Twelve agencies on price, contract terms and buyer type.
The same service written for the other verticals we work in.
The email channel in detail: data sourcing, copy, deliverability and reporting.
All three plans side by side, plus the add-on channels.
CYBERSECURITY QUESTIONS
Does cold email still work on a CISO?
It works when the email is not obviously a sequence. The security buyer is the most sequence-aware audience in B2B: the same inbox is targeted by every vendor in the category, and a CISO can often name the tool you sent it with. We write per prospect after research, and in our campaigns that gets 3.2x the reply rate templates get.
Do you sell a CISO email list?
No. There is no CISO list page on this site. The security-buyer list is built to spec inside the engagement, using a waterfall approach that finds 42% more valid contacts than standard sources alone and reaches people who are not on LinkedIn, which is common among security staff.
Can you target companies by the technology they run?
Yes, with one caveat: a company's stack tells you what they run, not that they are buying. Stack targeting narrows the list to companies where your product has something to attach to, and it gives the first email a real reason to exist. Replies decide where the 5+ touches go, not the signal.
How do you handle data protection and compliance in the campaign?
Mechanically: we contact business addresses only. We apply your exclusion list before the first send. Every send carries an opt-out, and an unsubscribe is honoured across the whole account. Sending runs on domains we own. We do not put customer records, PHI or financial data into the prospect data we build. We are not a compliance authority, and what you may claim about your own security posture is a question for your counsel.
Will you send from our primary domain?
No. We buy separate sending domains, set up the mailboxes, warm them and run the sending on them. Your primary domain stays out of cold sending, which matters more to a security company than to most clients because your domain reputation is part of what you sell. All of that is included in the fee.
Which plan fits a security vendor?
TAM + Intent Takeover at $2,500 a month when your market is the whole mid-market, which is true of most MSSPs, vCISO practices and compliance-led products. The full list gets reached every 30-90 days and accounts with a visible reason to talk get 5+ touches. Intent Takeover alone at $1,000 fits a narrow product sold to a named set of accounts.
Is the LinkedIn add-on worth it against security buyers?
More than in most verticals. Security leadership is genuinely active there and notices a name twice. LinkedIn is +$1,000 a month against the same account list as the email. Ads at +$1,000 do the account-saturation job. Cold calls at +$1,500 are the least effective channel against this buyer.
Do you have a cybersecurity case study?
No published one. Our three case studies are a lab-instrument company, a video testimonial production service and an alternative-investments platform, and none is a security vendor. We are not going to reframe one to look like it. The published stories are on the customers page.