Help / Generating B2B leads
How to generate leads for B2B sales
Updated November 7, 2026. Read from Sales.co campaign records and our pages that day.
To generate B2B leads with Sales.co, pick one buyer, get a list of them ($295 one time, or built for you from $2,000 a month), send a short cold email, follow up and book the meeting. Across 336,257 contacts in 20 campaigns, 975 replies were positive and 143 became meetings.
This page is for founders and small sales teams who sell to businesses and need a repeatable way to get meetings. It covers doing the job with Sales.co, step by step. For the full range of channels, read the broad guide to lead generation tools and strategies. To compare where to get the contacts, see Apollo alternatives, priced.
Quick picks: what are you doing?
| You want | Do this | Cost |
|---|---|---|
| To send the emails yourself | Buy an industry list and use the templates | $295 one time |
| Someone else to build, write and send | Use the done-for-you service | From $2,000 a month for up to 10,000 emails |
| To know how many meetings to expect | Run the lead generation calculator | Free |
| To size your market first | Check the business counts | Free |
| A tested sequence to copy | Browse the plays | Free |
How to generate B2B leads in five steps
- Pick one buyer. Choose an industry and a job title, such as owners of roofing companies or heads of finance at software companies. Check the size of the market with the business counts tool. You are done when you can name the buyer in one line.
- Get the list. Buy an industry list from the email lists page for $295, delivered as a CSV, or have us build it as part of the done-for-you service. You are done when the file opens and the row count matches the page.
- Write and send. Start from a template or a play, grade the subject line with the subject line grader and run the body through the spam checker. Send from a domain set up for outreach.
- Follow up. Plan the next emails before you send the first: see the follow-up email templates. Reply to positive answers the same day.
- Book the meeting. Answer with two time options or a calendar link. You are done when the meeting is on both calendars.
A worked example: what 10,000 contacts bring
These are Sales.co's own campaign records: 20 campaigns, 336,257 contacts, first emails from March 6 to August 31, 2026, with replies counted through October 9, 2026.
| Stage | Across 336,257 contacts | Per 10,000 contacts |
|---|---|---|
| Any reply | 9,634 (2.9%) | about 287 |
| Reply from a real person | 2,830 (0.84%) | about 84 |
| Positive reply | 975 (0.29%) | about 29 |
| Meeting booked | 143 | about 4 |
| Deal | 6 | under 1 |
So a list of 10,000 buyers has historically brought about 29 positive replies and 4 meetings. The per-10,000 column is the totals divided by 33.6; the calculator lets you change the rates.
What it costs
A list is $295 one time. The done-for-you service is $2,000 a month for up to 10,000 emails, $2,500 for up to 15,000 and $3,000 for up to 20,000, with cold calls, ads and LinkedIn as add-ons. See pricing for the plan cards.
Sources
- Contacts, replies, positive replies, meetings and deals: Sales.co campaign records, 20 campaigns, first emails March 6 to August 31, 2026, replies through October 9, 2026 (data/industry-replies/2026-10-09.json).
- Prices: pricing page and email lists page, read November 7, 2026.
- Calculator rates: lead generation calculator, read November 7, 2026.
FAQ
How do I generate B2B leads with Sales.co?
Pick one buyer, get a list of them, send a short cold email, follow up and book the meeting. You can send yourself with a $295 list or have us do it from $2,000 a month.
How many leads will 10,000 contacts bring?
In Sales.co campaigns, about 29 positive replies and 4 meetings per 10,000 contacts, from 336,257 contacts in 20 campaigns counted through October 9, 2026.
How much does a B2B lead list cost?
$295 one time per industry list, as a CSV with unlimited use.
Should I do it myself or hire a done-for-you service?
If you can write, send and follow up each week, a $295 list is enough. If you cannot, the service starts at $2,000 a month for up to 10,000 emails.