Features / Cold email templates
Cold email templates with reply rates, and how to use them
Updated November 7, 2026. Our pages cited here were read that day.
Sales.co's template library has 164 cold email templates, each shown with the reply rate and positive reply rate it got across 22,274 tracked sends and 1,091 replies. You can filter by tone, structure, call to action, seniority and company type, sort by positive reply rate, and copy any template free with no signup.
This page is for founders and sales reps who write their own cold email and want a starting point with numbers behind it. Every one here shows its result, and below we say how much weight a single template's number can carry.
Quick picks: what are you doing?
| You need | Use | Why |
|---|---|---|
| A first email to adapt | Template library | Sort by positive reply rate, filter by tone |
| Follow-up emails | Follow-up templates | Eight follow-ups, with follow-up reply data |
| A subject line check | Subject line grader | Graded against 934,469 prospects' replies |
| A spam word check | Spam checker | Flags trigger words in your draft |
| Someone to write and send it | Done-for-you cold email | From $2,000 a month |
What the library is
Each template is an email Sales.co sent in a live campaign, with its subject line, body, call to action and the reply and positive reply rate it got. A positive reply means interest, a question, a "later" or a referral. The library tags every template by tone (informal, formal, energetic, humble), structure (social proof, question-based, problem-solution, value prop first), call to action, the seniority it went to and the company type. Each template page has a copy button for the subject and the body.
How to pick and use a template in four steps
- Open the template library and filter by the seniority and company type you sell to.
- Sort by best positive reply rate, then open a template and look at how many times it was sent. A rate on 57 sends is a lead to test, not a result.
- Copy it and fill in the first-name and company-name fields, and rewrite the offer line for what you sell.
- Run the draft through the spam checker and the subject through the subject line grader. You are done when it reads as written for one buyer and the checker flags nothing you meant to keep.
What 22,274 sends say about structure and tone
We added up every template's sends and positive replies by structure and by tone (templates_data.json, the data behind the library). The structures land within 0.14 points of each other, so the structure you pick matters less than the offer and who gets it.
| Structure | Templates | Sends | Positive reply rate |
|---|---|---|---|
| Social proof | 99 | 10,818 | 2.11% |
| Problem-solution | 23 | 2,769 | 2.02% |
| Question-based | 42 | 8,687 | 1.97% |
| Tone | Templates | Sends | Positive reply rate |
|---|---|---|---|
| Humble | 14 | 1,088 | 2.30% |
| Formal | 36 | 2,490 | 2.21% |
| Energetic | 35 | 3,264 | 2.08% |
| Informal | 79 | 15,432 | 1.99% |
Across the library 4.9% of sends got a reply (1,091 of 22,274). The median template was sent 64 times, and the library marks every template's confidence as low, so a single template's rate moves a lot with one more reply.
Limits
- Small samples: the top template, at 5.3% positive, was sent 57 times, which is about 3 positive replies.
- Each template was sent with its own offer to its own audience. Its rate belongs to that offer as much as to the wording.
- The numbers come from a fixed data file, so they do not move with each new send.
What it costs
The templates are free to read and copy, with no signup. Contacts to send them to are $295 one time per industry list, and the done-for-you service that writes and sends for you starts at $2,000 a month for up to 10,000 emails (read November 7, 2026).
Sources
- Template counts, sends, replies, tags and the structure and tone totals: the template library and its data file, read November 7, 2026.
- Sales.co prices: pricing page and email lists page, read November 7, 2026.
FAQ
Are the cold email templates free?
Yes. All 164 are free to read and copy, with no signup.
Where do the reply rates come from?
From 22,274 tracked sends and 1,091 replies in Sales.co campaigns. Each template shows its own sends, reply rate and positive reply rate.
Which cold email structure gets the most positive replies?
In our library, social proof emails got 2.11% positive replies, problem-solution 2.02% and question-based 1.97%. The gap is small, so pick the structure that fits your offer.
Can I trust a template with a 5% positive reply rate?
Treat it as a lead. The median template was sent 64 times, and the top one 57 times, so one reply more or less moves the rate by a couple of points. Test two or three on your own list.