Cold email agency for firms selling to non-profits and universities
Sales.co runs done-for-you cold email for B2B firms whose buyers work at non-profits, foundations, universities and research institutions. One published campaign, for a data visualization consultancy, got 174 interested replies from about 52,000 emails. Plans start at $2,000/mo.
Published campaign: data visualization consultancy
| Metric | Result |
|---|---|
| Emails sent | About 52,000 |
| Interested replies | 174 |
| Positive reply rate | 0.33% |
| Referrals generated | 23 |
The client sells data visualization and information design to research institutions, non-profits and enterprises. The study is published without the client's name: full case study.
Who the campaign targeted
- Industries: non-profit management, higher education, research, environmental services, healthcare
- Seniority: directors (most replies), managers, C-level, VPs
- Departments: operations, program and specialized roles, marketing, executive
- Geography: United States (76%), United Kingdom, Canada, some EU
- Two campaigns ran at once: a broad TAM Takeover and a Research & Higher Ed campaign
What was tested
| Test | Tagged positive replies |
|---|---|
| Tone | Formal 19 · Humble 10 · Informal 8 |
| Call to action | "Can I send examples of past work for similar organizations?" 35 · "Mind if I send more info?" 18 |
| Structure | Trust, then value proposition, then CTA 16 · Value proposition, then trust, then CTA 11 |
| Length | Medium 14 · Long 13 · Short 7 |
Counts cover replies that carried a tag for the tested component, so they are lower than the 174 total.
Who replied
| Seniority | Department | Organization size | Replies |
|---|---|---|---|
| Director | Operations / Programs | 11–50 employees | 19 |
| Manager | Operations | 51–200 employees | 11 |
| Director | Operations | 201–500 employees | 7 |
| C-level | Executive | 501–1,000 employees | 6 |
| Manager | Specialized roles | 11–50 employees | 3 |
Based on enriched contact data; some replies had incomplete profiles.
Sales.co plans
| Plan | Emails per month | Price | Setup fee | Term |
|---|---|---|---|---|
| 10,000 | Up to 10,000 | $2,000/mo | None | Month-to-month |
| 15,000 | Up to 15,000 | $2,500/mo | None | Month-to-month |
| 20,000 | Up to 20,000 | $3,000/mo | None | Month-to-month |
Add-ons on any plan: cold calls +$1,500/mo, ads +$1,000/mo, LinkedIn +$1,000/mo. Every plan includes both tracks, TAM Takeover and Intent Takeover. Full pricing.
What the monthly fee covers
- Strategy and campaign execution
- List building, data enrichment and validation
- Copywriting: a unique email for every prospect
- Sending domains and mailboxes, bought and warmed by Sales.co
- Personal follow-up on every positive reply
- Dedicated US account strategist
- Live dashboards, exports and CRM integration
There is no hourly billing. Sending starts within 7 days.
Campaign figures from the Sales.co data visualization consultancy case study. Pricing from sales.co/pricing, October 8, 2026. Report a change: contact.
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