Problem Value Prop CTA - Instead of hoping for earned media we create
Problem → Value Prop → CTA
Formal
Referral Request
2.00%
Positive Reply Rate
4.00%
Total Reply Rate
50
Emails Sent
75
Confidence Score
Template
At AtlantiCare's Reach
Good morning Marti, I hope this message finds you well. As Assistant to the President & CEO at AtlantiCare, you likely face the ongoing challenge of securing meaningful media coverage that truly showcases the organization's healthcare leadership and community impact to the audiences that matter most. Rather than relying on unpredictable earned media opportunities, we create guaranteed placements for healthcare organizations on established networks where key stakeholders, patients, and community leaders already place their trust. Our segments have successfully aired on ABC, CBS, NBC, and FOX affiliates across major U.S. markets, providing consistent visibility for organizations looking to strengthen their reputation and reach. Given AtlantiCare's significant presence in South Jersey's healthcare landscape, this approach could offer valuable opportunities to highlight your innovations and community [[specific project]]s your audience already watches. Can you point me to the right team member? Best regards, Chrissy Colton Director of Strategic {{your_name}} {{job_title}} @ {{company_name}} America
Best Performing ICP
Best Industry:
health, wellness and fitness (8.33% positive reply rate)
health, wellness and fitness (8.33% positive reply rate)
Best Seniority:
c-level (2.63% positive reply rate)
c-level (2.63% positive reply rate)
How to Use This Template
1. Replace placeholders like {{first_name}}, {{company_name}}, and [[specific details]] with personalized information about your prospect.
2. Research your prospect to find specific details that make your email relevant (recent news, projects, achievements).
3. Customize the value proposition to match your actual offering and how it solves their specific problem.
4. Test and iterate. Even high-performing templates need personalization to achieve the best results.
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