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Informal Question-Based Email

Networking Informal 2.4% positive reply rate

2.4%

Positive Reply Rate

5.1%

Total Reply Rate

334

Emails Sent

Subject Line

SkyShowtime {{first_name}}

Email Body

Hey Inês,

Saw you were recently named{{project_name}}'s Marketer of the Month for your work launching SkyShowtime's Premium tier across 22 markets – impressive stuff! Looking at your paywall, I had some ideas on how you could boost those conversion rates even further. We've seen streaming services like yours double their subscriber growth with just a few strategic tweaks.

We built a custom paywall for SkyShowtime that I think you'll love – it lets you test different variations without pushing app updates. Would you be interested in seeing how it could help accelerate your European expansion?

Best,
{{company_name}}-{{job_title}}

ps – Totally get if now's not the time. If this isn't relevant just lmk and I will make a note.

Best Performing ICP

Industry

marketing and advertising

6.5% positive rate
46 emails sent

Seniority

mid

8.3% positive rate
24 emails sent

How to Use This Template

1. Replace all {'}placeholders{'} with specific information about your prospect
2. Customize the message to match your unique value proposition
3. Add genuine personalization beyond just filling in fields
4. Review for tone and ensure it matches your brand voice

Email Structure

Question → Value Prop → CTA