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Cold Email Template

Outreach Informal 1.9% positive reply rate

1.9%

Positive Reply Rate

6.1%

Total Reply Rate

212

Emails Sent

Subject Line

{{first_name}} let's chat

Email Body

Hi {{first_name}},

Noticed you're exploring AI applications at {{company_name}}Prefinery– perfect timing as we've been helping SaaS companies nail their positioning around AI features lately.

I'm Corey Haines from {{company_name}}. We help early-stage SaaS teams sharpen positioning and improve conversions without hiring a full marketing team.

Happy to run a free audit of your site and funnel. It's usually a {{amount}} engagement, but I offer it to teams I'm genuinely curious about.

Open to a quick look?

Best,
{{your_name}}
{{job_title}} @ {{company_name}}

Best Performing ICP

Industry

internet

6.2% positive rate
16 emails sent

Seniority

c-level

2.4% positive rate
167 emails sent

How to Use This Template

1. Replace all {'}placeholders{'} with specific information about your prospect
2. Customize the message to match your unique value proposition
3. Add genuine personalization beyond just filling in fields
4. Review for tone and ensure it matches your brand voice

Email Structure

Trust → Value Prop → CTA