Informal Social Proof Email

Outreach Informal 2.6% positive reply rate

2.6%

Positive Reply Rate

13.2%

Total Reply Rate

Emails Sent

Subject Line

{{first_name}} let’s talk video

Email Body

Hi {{first_name}}, I noticed your extensive background in community building through Crowdly and previous ventures like {{website}} — that's exactly where video can make a huge impact.

I help brands create short, engaging videos that turn complex platform features into crystal-clear stories that resonate with your community.

Would love to send over a quick 3-minute video with some ideas for how Crowdly could use video to showcase your advocate management platform?

Best,
{{company_name}} @ VAAS

P.S. If this isn't relevant, just let me know and I won't follow up again.

Best Performing ICP

Seniority

c-level

3.8% positive rate
53 emails sent

How to Use This Template

1. Replace all {'}placeholders{'} with specific information about your prospect
2. Customize the message to match your unique value proposition
3. Add genuine personalization beyond just filling in fields
4. Review for tone and ensure it matches your brand voice

Email Structure

Problem → Trust → Value Prop → CTA

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