Informal Social Proof Email

Outreach Informal 1.7% positive reply rate

1.7%

Positive Reply Rate

6.9%

Total Reply Rate

Emails Sent

Subject Line

{{first_name}} let's connect

Email Body

Hey {{first_name}},

I'm with the Partnerships team at {{website}}. Noticed your focus on making premium closet solutions accessible to homeowners at {{company_name}}.

Our 5M daily readers (mainly Christian mothers) are constantly seeking trusted home improvement recommendations. Many are in the midst of home organization projects and looking for quality, DIY-friendly solutions.

Would love to share a quick deck showing how similar home brands are connecting with our community through native placements. Worth exploring?

Best regards,
{{company_name}} @ {{website}}

Best Performing ICP

Seniority

c-level

6.2% positive rate
16 emails sent

How to Use This Template

1. Replace all {'}placeholders{'} with specific information about your prospect
2. Customize the message to match your unique value proposition
3. Add genuine personalization beyond just filling in fields
4. Review for tone and ensure it matches your brand voice

Email Structure

Problem → Trust → Value Prop → CTA

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